Overview
Senior Manager- Brand Jobs in Gurgaon, India at myGwork
This job is with Diageo, an
inclusive
employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Job Description
:
PURPOSE
OF
THE ROLE:
The
purpose
of the role is to manage the overall brand health and in-market performance of the brand. In service of this, the candidate is required to pull together and inspire an eco-system of external partners and internal
cross-functional teams
towards delivering NSV, market share, recruitment (P4W), brand health targets set for the year. The role is accountable for shaping performance of the brand by developing an inspiring Marketing Business plan (MBP) and delivering creative excellence, media first thinking, performance management and championing compliance norms.
TYPICAL
ROLE REQUIREMENTS
Qualification:
• MBA with specialization in Marketing (tier I/ II institute)
Experience:
• Minimum 8 years’ experience in Marketing with at least 2 years’ experience of working with a lifestyle brand/category. Alcobev experience is a plus
Knowledge & skills:
• Proven record in translating consumer and customer insight into effective growth drivers
• Has an eye for
design thinking
and creative excellence
• Brilliantly executes with immense
attention to detail
• Strong
Analytical skills
with a keen ability to draw out insights from data
• Drives Next Gen Marketing thinking and principles clearly through each key strategic work stream and execution elements
• Powerful articulation and storytelling
• Strong Commercial Acumen and proven record of agility in managing performance
• Inspires agency partners and rallies them to effective implementation in service of the brand agenda Best Suited for Someone who
• Thrives in a performance based culture
• Open to learning and unlearning and willing to take BIG bets
• Comfortable with the complexities of a digital world and strives to find opportunities
• Able to influence and inspire people towards on an agenda
• A person with great imagination and creative orientation
AREAS OF RESPONSIBILITY PERFORMANCE MEASURES (QUANTITATIVE / QUALITATIVE)
1 Â Win through execution
• Lead the development, selection and deployment of all growth drivers as a part of GAME planning backed with clear ROIs and learning plans
• Ensure flawless execution of growth drivers in
collaboration
with central customer marketing
• Accountable for overall management of brand budget (ATL) to drive effectiveness and efficiency of spends
• Lead all brand performance discussion in internal review meetings and influence clusters (BPMs, SNOP etc)
• Lead the brand influencer and
advocacy
plan development and execution in partnership with the I&A team
• Accountable for the development of brand
communication
/content/key visuals look based on the finalized platform/creative idea
• Responsible for development of brand architecture, advertising architecture, packaging architecture and brand out
innovation
approach in consultation with the
innovation
team
• Lead the development and execution of the “Brand
purpose
vehicle (BPV)” business strategy plan by collaborating …
Title: Senior Manager- Brand
Company: myGwork
Location: Gurgaon, India
Category: Management, Marketing / Advertising / PR
