Overview
Senior Manager Brand & Insights Jobs in New Hope, Minnesota, USA at Liberty Diversified International
Description
The Senior Manager Brand & Insights is responsible for developing branding strategies, maintaining multiple brand standards across the organization, implementing marketing initiatives, capturing, and synthesizing customer feedback, commercialization of new products concurrent with managing a team to achieve the company’s goals. Additionally, this role analyzes industry trends and competitors to ensure brand relevance within core markets and category segments.
This full-time position will be reporting to the VP of Product & Marketing at our Safco New Hope, MN location.
DUTIES AND RESPONSIBILITIES
Develops and maintain a framework to capture and communicate market insights and customer feedback to support theadvancementof product design andinnovation.
Ensures, consistent brand messaging through partnership with Sales, Channel Marketing, Category Management, and other related functions.
Develops and maintains media outlet relationships and publications to promote branding and new product introductions.
Owns and manages overall media calendar and social media content for assigned brands.
Analyzes and understand the needs of internal and external clients.
Conceptualizes and leads the development of creative brand concepts, product launch assets, and website content across brands and vertical markets.
Works with the broader organization to develop integrated marketing strategies.
Builds consensus with key stakeholders across departments to advance creative work andinnovativemarketing initiatives quickly.
Provides clear and consistent brand direction to broader team to ensure brand initiatives are align with the annual plan and corporate objectives.
Manages major branding events including Neocon.
Other duties, as assigned.
REQUIREDEDUCATION, EXPERIENCE AND SKILLS
Bachelor’s degree in Marketing, Business, or related field
8+ years of experience in brand management and agency management
3+ years ofleadershipexperience
Proven success in developing and executing brand strategies
Stronganalytical skillswith a goal-oriented attitude
Excellentcommunicationandleadershipskills
PREFERREDEDUCATION, EXPERIENCE AND SKILLS
Master’s degree in marketing
COMPENSATION & BENEFITS
The starting basesalary rangefor this position is $151,000 – $189,000 per year plus eligibility in annual bonus program. The compensation posted is the anticipated pay for the position at the time of the posting. We may pay above or below posted amount based on several factors, including, but not limited toeducationand/or certifications, skills, experience, or work location.
Some positions may qualify for additional compensation in the form of bonuses or deferred compensation options.
At LDI, we are pleased to provide employees with acomprehensive benefits packageincluding health/dental/vision insurance options;paid time off; 10 paid holidays; 401(k) plus company matching and annual discretionaryprofit sharing; flexible spending and health savings account options; life anddisability insurance; tuition assistance;wellnessand mental health resources, and financial advising services. Eligibility in benefit programs is based on hours worked per week.
PHYSICAL REQUIREMENTS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Title: Senior Manager Brand & Insights
Company: Liberty Diversified International
Location: New Hope, Minnesota, USA
Category: Marketing / Advertising / PR, Management
