Overview
Senior Manager, Business Development Jobs in Los Angeles, California, USA at Dr. Squatch
Legal Zoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we’ve helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents.
As the industry leader in business formations,
innovation
remains at the center of all we do. Legal Zoom employees are creative thinkers and problem-solvers who thrive on
collaboration
and embrace
diversity
, equity, and
inclusion
. Together, we’re working to make a
positive impact
on the world.
Where we work
In an effort to foster a better
work-life balance
, Legal Zoom is committed to a remote-first
work environment
. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more.
This position is 100% remote and is not required to come into the office.
Overview
We are seeking an experienced, technical, and
innovative
Senior Lifecycle Marketing Manager to join a team of
dynamic
and talented Lifecycle Marketeers. The ideal candidate will be a data-driven and technical marketeer who applies leading and emerging practices to create lifecycle marketing campaigns that directly influence key business drivers across a mix of acquisition, expansion, retention, and operational campaigns.
This role offers the opportunity to directly own the customer journey for your programs and to shape this journey across our email, SMS, and in-product channels as well as other future surface channels. This role reports into the Group Manager, Lifecycle Marketing and is a part of the Lifecycle Marketing organisation.
Responsibilities
• Strategy Development :
Lead in the creation, implementation, and
optimization
of comprehensive lifecycle marketing strategies that encompass customer acquisition, expansion, and retention. Collaborate cross-functionally to align marketing initiatives with business objectives for each campaign.
• Campaign Execution :
Lead the development and execution of personalised and targeted marketing campaigns across various stages of the customer lifecycle. Utilise segmentation and data analysis to deliver relevant content, offers, and experiences that drive engagement and conversions.
• Customer Segmentation and Insights :
Leverage customer data and insights to create actionable segments, personas, and behavioural profiles. Use these insights to tailor marketing strategies and optimize customer journeys for maximum impact.
• Automation and Technology :
Audit the build of lifecycle marketing campaigns and proactively create and maintain naming conventions across our technology and insights teams to ensure accurate and timely views of campaign performance.
• Analytics and Reporting :
Establish key performance indicators (KPIs) for lifecycle marketing campaigns and regularly analyse campaign results, providing actionable insights and recommendations for
continuous improvement
.
•
Collaboration
:
Work closely with
cross-functional teams
, including Product, Sales, Customer Support, and Data Analytics, to align strategies, share insights, and ensure consistent messaging and customer experiences througho…
Title: Senior Manager, Business Development
Company: Dr. Squatch
Location: Los Angeles, California, USA
Category: Marketing / Advertising / PR, Business
