Overview
Senior Manager- Content Marketing Jobs in Bangalore, Karnataka, India at iQuanti
Job Description – Content Marketing (Senior Manager)
Job Location:Bangalore, In-Office
The Company:
Founded in 2008, iQuanti is a digital marketing and analytics firm that ignites powerful and predictable digital marketing performance for global brands with an approach rooted in data science and deep vertical knowledge. iQuanti offers a unique blend ofchannel management services,
strategic consulting expertiseandproprietary product offeringsto empower brands to exceed their customer acquisition, engagement, and conversion goals.
Our services include Analytics & Reporting, Holistic Search Marketing (SEO/SEM/Paid Media), Content Marketing &Optimization, Conversion RateOptimization& User Experience Design & Web & Mobile Development. More information about us can be found at
Recognitions:
IQuanti Named to the 2019 ‘Adweek 100:
Fastest-Growing Agencies’ List
IQuanti Recognized on the Inc. 5000 List for Fifth Time
IQuanti was recognized as highly commended in the Best Search Software category for its predictive SEO platform ALPS (Analytics Led Platform for Search).
Role:
iQuanti provides performance marketing services to leading enterprises globally, with a strong presence especially in the US market. A majority of iQuanti’s clients are in the Banking, Financial Services, and Insurance (BFSI) vertical, and are leaders and key players in this space. iQuanti’s marketing goal is to grow and build the iQuanti brand especially in this target audience, strengthen brand perception through thoughtleadershipin the specialized area of Performance Marketing, run Account Based Marketing programs to attract and retain quality prospects and clients, and attract and retain the best talent in the performance marketing space.
The Content Marketing Managerwill work on content marketing for iQuanti, across integrated branding, positioning, messaging across channels and formats, generating thoughtleadershipcontent geared towards CMOs and Decision Makers in client and prospect enterprises including in outreach activities like events and webinars, awards, and talent management. The Content Marketing Manager will work closely with the larger marketing team, and additionally will be required to liaise as necessary across functions like Solutions, Product, Business Development, Account Management, andSenior Leadership.
Given the global nature of iQuanti’s operations, some of this liaison will be across time zones.
Responsibilities:
Responsible for ideating, conceptualizing, and executing thoughtleadershipcontent and messaging, to attract and retain targeted prospects and clients. This would be across solution areas, geographies, client types, as well as effective showcasing of success stories.
This may also require sourcing and liaising with freelance content writers as needed
Responsible for specific content marketing goals and OKRs, in terms of quality and frequency of deliverables, against specifically defined focus target audience groups
Analyze and report on brand and content marketing data and maintain robust marketing dashboard to report performance, provide impact analysis, as well as meaningful and actionable insights
Own iQuanti’s properties and presence across channels (organic social, organic search, website, etc.) from the content perspective
Create meaningful and insightful content through effective liaison with Solutions, Account Management, Engagement, and Sales teams, in order to arrive at an ideal and optimized content se…
Title: Senior Manager- Content Marketing
Company: iQuanti
Location: Bangalore, Karnataka, India
Category: Marketing / Advertising / PR, IT/Tech
