Overview
Senior Manager, Creators and Publishers Jobs in New York, New York, USA at HelloFresh
Location: New York
This role oversees emerging media channels across our brands:
Hello Fresh, Factor, Green Chef and Every Plate.
As the Senior Manager, Creators and Publishers, you will be responsible for shaping, expanding, and optimizing adynamiccreator ecosystem with influencers, content publishers, and brand advocates. This program will be crucial in amplifying our brand voice and growing revenue through strong, mutually beneficial partnerships. You will sit at the crossroads between two teams:
Influencer and Affiliate and report into the Director of Performance Partnerships.
This is a high performance/high impact role driving growth at Hello Fresh Group.
Primary responsibilities will be helping to set the strategic direction of the channel with data at the forefront of decisions and recommendations. Additionally, analyzing influencer performance and recommending optimizations to achieve our ambitious acquisition goals across our portfolio of brands managing our high volume side of the brand and our agency partners.
You will…
Build a program, develop & lead strategy:
Shape the strategic direction of our creator program, setting goals, objectives, and key results to drive customer acquisition and revenue growth while growing our number of top partners.
Recruit & Onboard Creators:
Identify, vet, and onboard influencers, content publishers, and brand ambassadors who align with our brand values and audience demographics.
Build Strong Relationships:
Foster partnerships with influencers and creators to ensure long-term, authentic collaborations, and provide ongoing support for successful campaigns.
Drive Campaign Execution:
Oversee the planning, execution, and analysis of creator-led campaigns, ensuring alignment with brand guidelines and objectives.
Analyze & Report:
Utilize data-driven insights to measure the impact of the creator program, track performance metrics (such as engagement, reach, conversions), and optimize campaigns accordingly.
Collaborate Across Teams:
Work closely with Influencer, Affiliate and Brand marketing teams to ensure program quality .
Work with Operations team to build gamified commission models, making partnerships with HF a top opportunity for channel or page monetization.
Monitor Industry Trends:
Stay current with trends in influencer marketing, digital content, and consumer behavior to keep our program competitive andinnovative.
You are…
Strategic & Analytical:
Capable of translating insights into actionable strategies, you know how to set a vision and make data-informed decisions to drive growth.
Relationship-Focused:
Skilled at building and nurturing long-term partnerships; you understand the importance ofcollaborationand trust in creator partnerships.
Creative & Brand-Savvy: A creative thinker who understands how to align brand values with creator content to produce authentic, engaging campaigns.
Innovative & Solutions oriented- proactively seeking input from peers and leaders inproblem solving
Adaptable & Results-Oriented:
Able to pivot in response to industry shifts or campaign performance, keeping focus on driving tangible results.
Excellent Communicator:
Comfortable with both internal and externalcommunication, able to effectively present ideas, insights, and recommendations tosenior leadershipand external partners.
Egoless:creating aninclusiveenvironment that encourages ideas and promotes crossteam collaboration.
You have…
5+ Years of Experience in infl…
Title: Senior Manager, Creators and Publishers
Company: HelloFresh
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Management
