Overview
Senior Manager, Digital Diagnostics Marketing Jobs in Boston, Massachusetts, USA at PathAI
Boston, MA Preferred or Remote, East Coast USA
PathAI is on a mission to improve patient outcomes with AI-powered pathology. We are transforming traditional pathology methods into powerful, new technologies. These innovations in pathology can help accelerate drug development, improve confidence in the accuracy of diagnosis, and getlife-savingtherapies to patients more quickly. At PathAI, you’ll work with adiverseand talented team of people, who are dedicated to solving complex problems and making a huge impact.
Where
You Fit
The Senior Manager, Digital Diagnostics Marketing will lead Product Marketing for our Digital Diagnostics business, providing software and AI solutions to pathology labs. We’re seeking a candidate with a background in product marketing or management, preferably with experience in marketing of software tools to diagnostic laboratory audiences (clinical and/or research).
What You’ll Do
Understand the research and technologies that PathAI offers and the value proposition across customer segments with an ability to articulate easily to those with a basic level of understanding.
Create and execute launch plans for new Digital Diagnostics customer-facing product(s) or service(s) in partnership with Digital Diagnostics Product and Commercial teams including target customer identification, key messages, go-to-market plan, and market growth pathways.
Create PathAI’s marketing andcommunicationstrategy for Digital Diagnostics-related industry conferences and external communications, in partnership with relevant stakeholders.
Develop sales pitch collateral for the Digital Diagnostics Commercial team to secure new business and/or maintain a pipeline of projects with existing customers.
Track and summarize key competitive activities, implications, and recommendations.
Design and execute market research or customer research projects to uncover unmet needs, whitespace, or new perceptions to inform marketing strategies and executions; includes management of PathAI pathologist advisory board members.
Drive marketing channel selection, investment, and digital metrics reporting in partnership with internal stakeholders.
Identify opportunities to achievesales targetsthrough marketing tactics.
Plan and execute on press releases and media engagement, as well as marketing campaigns across multiple channels, in partnership with third-party partners.
Write, manage, and edit copy for internal collaborators for a variety of content needs such as website, collateral, campaigns, internal/external communications, and more.
What You Bring
Bachelor’s degree required; MBA or advanced degree preferred.
Significant experience in product marketing with experience in brand management or digital marketing in the healthcare field; or MBA with 4+ years of experience in product marketing and/or brand management in the healthcare field.
Proven ability to craft engaging content acrossdiversecustomer segments.
Strong writing skills, with the ability to simplify complex concepts and produce high-quality written content.
An eye for design based on extensive experience creating collateral and/or communications tools that are visual in nature.
Strongcommunicationskillsand the ability to have a confident presence with internal and external stakeholders.
Experience managing multiple projects independently and liaising confidently with stakeholders.
Experience creating design content or guiding the creation of design content.
…
Title: Senior Manager, Digital Diagnostics Marketing
Company: PathAI
Location: Boston, Massachusetts, USA
Category: Marketing / Advertising / PR, Healthcare
