Overview
Senior Manager, Digital Marketing (Campaign Operations) – (Hybrid) Jobs in Franklin Lakes, NJ at BD
Job Summary
Marketing Specialist at Harley-Davidson Motorcycle Dealership (Frederick, CO) Full Time or Part Time, listed pay range is based on full time.
High Country Harley-Davidson is locally owned and operated. We are a full service Harley-Davidson Dealership, offering Harley-Davidson Sales, Parts, Accessories, Clothing, Collectibles, and a full Service Department. We also operate a second Harley Davidson dealership in Cheyenne, Wyoming. Ownership is onsite in both locations regularly to support department managers and to oversee daily operations.
We offer extremely competitive benefits including sick & vacation pay, health, dental, vision, life insurance, STD, LTD and a 401K plan. We offer a high energy, casual work environment with many fantastic career opportunities in one of the most fun and exciting industries involving a world renowned brand. Check us out at www.highcountryharley.com.
Job Description:
The Marketing Coordinator is responsible for the development, implementation & execution of all marketing activities relating to dealership image, current customers, potential new customers including target demographics, social media, online strategies as well as Special Event Coordination (both on-site & off-site) for both High Country locations. Routine and personal interaction with both facilities’ management teams is essential to ensure that proper communication and timely planning is in place.
Desired Skills and Experience:
Strong & effective communication & organizational skills
Excellent time management
Promotion & event design and execution (Onsite & Offsite)
Negotiating with vendors & business partners
Graphic design skills & proficiency with Adobe Creative Suite, including Photoshop and Illustrator, Canva.
Office software experience, including Microsoft Office (PowerPoint, Excel and Word) including creating & packaging files to appear on the web
Press production knowledge and experience working with printers
Excellent copy writing skills for both print & radio
Work with contractual MAP/PAM policies
Must be able to create, manage, and operate within a budget
Organized and demonstrates strong attention to detail, effectively prioritize multiple tasks and establish responsible deadlines and personal work plans
Independent self-starter with ability to work independently and/or with a team
Flexibility to work in an interactive environment with a high tolerance for ambiguity and change
Ability to work closely with key management to understand needs of dealership, then brainstorm and deliver actionable plans to achieve desired results
Some travel may be required, i.e. Harley-Davidson facilities, dealerships and company-sponsored events
Familiarity with motorcycling and/or power sports industry
Job responsibilities will include:
Develop and implement a marketing plan
Design and execute events including necessary licensing, permits, etc.
Manage social media, e-mail campaign, web design, SEO
Ensuring adequate timelines for proofing of all media, e-mail & web design
Maintain 6 week (minimum) marketing calendar
Evaluate local business and media partnerships/opportunities
Copy writing for promotional messages
Manage all graphic design, audio, and video productions
Ensuring all promotions are MAP/PAM Policy compliant
Promote all internal departments’ products & services
Light IT experience, general knowledge of systems
Manage an internal marketing process w/ management teams
Measure/Report marketing efforts for effectiveness & budgeting purposes
Communicate timely with all staff of events & promotions and duties there within
Maintain constant contact with customers
Desired Education: Bachelor’s degree in Marketing, Graphic Design, Business or Media Design with experience in the Marketing and Events field (relevant work experience may substitute)
Salary: Listed pay range based on a full time schedule, skills & experience.
Experience Required: 2 years
Education Required: Bachelor’s Degree
Job Type: Full-time
Pay: $48,000.00 – $60,000.00 per year
Benefits:
401(k)
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Vision insurance
Schedule:
8 hour shift
Day shift
Holidays
Weekends as needed
Work Location: In person
Title: Senior Manager, Digital Marketing (Campaign Operations) – (Hybrid)
Company: BD
Location: Franklin Lakes, NJ
