Overview
Senior Manager, Digital Media Jobs in Hoboken, New Jersey, USA at Walmart
Position: Senior Manager, Digital Media Performance
Location
HOBOKEN, NJCareer Area Marketing and Customer Insights Job Function Digital Marketing
Employment Type
Regular/Permanent Position Type Salary
Requisition
WD
2087235 What you’ll do at Position Summary…The Senior Manager, Digital Media will strategize and optimize Paid Search, Paid Social, and Digital Display channels to meet Walmart’s business goals. The role involves leading forecasting processes, creating data-driven strategies, and developing new channel capabilities. You should be able to align digital strategies with business objectives, identify growth opportunities, and have strong skills in data analysis, performance reporting, and
budget management
.
You will report to a Group Director, Digital Media.
What you’ll do…Serve as the always-on digital planning lead across Paid Search, Paid Social, and Digital Display channels, responsible for delivering on Walmart annual GMV and Traffic objectives
Lead annual, quarterly, and ad hoc spend forecasting process with an eye toward delivering accurate KPI performance projections
Provide thought
leadership
for Evergreen campaigns, ensuring Walmart strategic initiatives are integrated throughout channels
Utilize data and insights to create meaningful strategies and
impactful
testing plans, collaborating across teams and strategic business units Share weekly performance reporting updates, providing strong numbers-based insights and offering accountability for channel delivery toward business targets
Cultivate relationships across the business, aligning key stakeholders to Evergreen priorities and approach, clearly communicating business objectives and performance Monitor business performance and optimize channel allocations and tactics to meet marketing and business goals Develop net new channel capabilities and functionality to support emerging business needs through rigorous, always-on test and learn strategy What you’ll bring:
You’ve got the ability to think long-term and align digital media strategies with broader business objectives
You’re skilled at identifying and pursuing growth opportunities across multiple digital channels
You’ve got a strong data-driven approach to decision-making, with the ability to translate complex data into actionable insights You’re an expert at performance reporting and
optimization
techniques to continually improve KPIs and meet business goals
You’re a clear and concise communicator with the ability to distill complex information into digestible insights
You have strong experience with
budget management
and spend forecasting, ensuring resources are allocated effectively to maximize ROASYou’re detail oriented, with a track record of managing complex processes such as annual forecasting and spend management
Minimum Qualifications:
Bachelor’s degree in Business, Marketing, Communications, or related field and 5 years’ experience in marketing or related field OR 7 years’ experience in marketing or related field Very strong
analytical skills
, with a deep understanding of digital advertising platforms and analytics tools
Preferred Qualifications:
7+ years of experience in performance media 3+ years of experience leading cross functional teams and influenc…
Title: Senior Manager, Digital Media
Company: Walmart
Location: Hoboken, New Jersey, USA
Category: Marketing / Advertising / PR, Management
