Overview
Senior Manager, Digital Programs Jobs in New York, New York, USA at Danaher Corporation
Location: New York
Be part of something altogether life-changing!
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertakelife-savingactivities ranging from fundamental biological research to developinginnovativevaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40+ countries, Cytiva is a place where every day is a learning opportunity so you can grow your career and expandyour skillsin the long term.
Forming part of the Biotechnology segment at Danaher, we bring together dedicated technical expertise and talent to develop the next generation of life-changing therapeutics.
The Senior Manager, Digital Marketing for Cytiva Discovery & Medical is responsible for creating a strong Discovery & Medical digital experience that satisfies users various needs, represents the breadth and depth of our portfolio, and implements the newest user experience improvements. This person will drive updates across the Discovery & Medical marketing organization by working with relevant stakeholders.
This position is part of the Discovery & Medical Marketing team located either remotely, in Marlborough US, or Amersham UK and will be either remote or onsite depending on location. At Cytiva, our vision is, to advance future therapeutics from discovery to delivery.
What you will do:
+ Digital Marketing:
Focus on website development and performance (knowledge content, application content, e-shop), improving Discovery webpages, and enhancing the digital customer buying journey in partnership with marketing team
+ SEO Content Writing:
Work cross-functionally to create scientific SEO content that is easily understandable, leveraging value propositions and customer insights to drive MQLs and revenue.
+ Conversion RateOptimization:
Update and improve product pages, develop SEO, PPC, and Google AdWords strategies, and interpret website analytics for reporting.
+ Website Content Improvement:
Collaborate with product managers to ensure accurate product content, execute plans for website and digital campaign improvements, and enhance content on  and partner websites (major Channel partners such as Fisher and VWR).
Who you are:
+ 5+ years experience in a web/online role managing a large portfolio of complex products
+ Experience in web SEO/PPC/AdWords/Analytics analysis and improvement, with ability to translate these topics into laymans terms
+ Experience defining customer journey and mapping to customer buying journey to generate e-comm sales. and experience with keyword analysis, defining website taxonomy and mobile first indexing
+ Experience maintaining website content using a Content Management System and experience of using Adobe Analytics and Google Search Console;
Comfortable with large data sets containing digital website trends. Ability to produce web analysis, build meaningful reports and provide actions that will drive tangible results
+ Knowledge of the marketing funnel through to sale process;
Strong experience in measuring marketing ROI and tying revenue to campaigns/tactics
+ Deep understanding of how the web works from a customer perspective (e.g. user experience, behavioral, data, social) and from an executional standpoint must …
Title: Senior Manager, Digital Programs
Company: Danaher Corporation
Location: New York, New York, USA
Category: Marketing / Advertising / PR, IT/Tech
