Overview
Senior Manager, Growth Marketing, EMEA Jobs in London, England, UK at Airwallex
About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 1,500 of the brightest and mostinnovativepeople in tech located across more than 20 offices across the globe. Valued at US $5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future.
If you’re ready to do the most ambitious work of your career, join us.
We’re looking for a Senior Growth Marketing Manager to lead our growth in the EMEA region. As a Senior Growth Marketing Manager, you will be working closely with the EMEA marketing team on a strategic level but also behands-onin driving and executing campaigns and promotions alongside the global performance and lifecycle teams. You’ll work closely with regional marketing, sales, and strategy teammates, and will report to the Marketing Director in EMEA.
What You’ll Be Doing…
Build the growth marketing strategy for EMEAto accelerate growth and execute the plan alongside EMEA and Global marketing teams
Lead the growth marketing function in EMEAincluding Lifecycle, Performance, in-product offers and growth – for both campaigns and always on to reach full funnel targets
Identify opportunities to drive growthandlaunch new growth project initiativesfor the EMEA region, implementing and using new tools where needed
Drive performance marketing- plan and execute B2B online performance campaigns including paid social, display, and SEM, with continual review and improvements. Lead the agency team to deliver and optimise results
Lead and optimise lifecycle marketing for the regionincluding implementing always on and and campaign lifecycle across SMEs, Enterprises and partners, in closecollaborationwith the global Lifecycle team
Lead theaffiliate marketingmotion for the EMEA region
Work with product marketing teams tolaunch new products in EMEAusing performance, lifecycle and in-product channels
Partner closely with ABM and campaign marketing managerto drive paid account-based marketing tactics
Partner with content marketing managerand local design resource to develop performance and lifecycle assets, and scale SEO motion
Collaborate with other regional teamsto gain insights, learnings and best practices from other geographies to benefit the EMEA region
What you bring…
8 years experience in a marketing role (ideally in B2B) and experience with both online and offline marketing required
Experience in a fast-moving startup or scaleup
Stronganalytical skillsto makedata-driven decisionsfor commercial and operational performance
This role requires anentrepreneurialindividual who can take on projects with minimal guidance. This person is a self-starter, a keen problem-solver, and someone who doesn’t mind getting involved with everything, whatever it takes to drive scalable and repeatable growth.
Experience with digital content forma…
Title: Senior Manager, Growth Marketing, EMEA
Company: Airwallex
Location: London, England, UK
Category: Marketing / Advertising / PR, Business
