Overview
Senior Manager, International Commercial Marketing & Operations, Migraine Jobs in Libertyville, Illinois, USA at AbbVie
Company Description
Abb Vie’s mission is to discover and deliverinnovativemedicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on X, Facebook, Instagram, You Tube, Linked In and Tik Tok () .
Job Description
Reporting to the Associate Director for MigrainePrevention, the Senior Marketing Manager will assume responsibility for unlocking a broader set of stakeholders to transform the patient pathway. Role responsibilities include overseeing affiliates execution of advanced customer experience (ACE) and co-creating the customer experience using acustomer centricapproach. All aspects require team work as well as day-to-dayautonomy. This is an essential role within the International Marketing and Commercial Operations Specialty Care Business Unit.
Key responsibilities:
Support development and roll out of ACE
+ Work closely with International Digital Lead and International Customer Excellence to maximize migraine customer experience strategy and implementation- ensuring solid foundations in place for launch (customer profiling, segmentation, content, channel activation, consent), enabling seamless ACE activation
+ Oversee affiliates ACE execution and co-creation of content – including tailored customercommunicationdriving the operational aspects of campaign assets for roll out to country e.g. Briefing Documents, Training guides and implementation guides
+ Work and collaborate with scoped affiliate marketing teams to support unlocking a broader set of stakeholders via all relevant channels, ensure insights are gathered, learnings are shared, and deliverables are maximised.
+ Continuous refinement, based on ACE impact framework data, of channel effectiveness and share of mind
+ Analytics & Insight on effectiveness of ACE implementation
+ Best practice/learning sharing
+ Strategic advisory services
+ Ensure all deliverables are per Abb Vie standard operating practices.
+ Lead and co-ordinate Compliance, Medical & Legal approval process (via Veeva Platform), with primary responsibility as owner ofcustomer engagementassets
Operational readiness and monitoring
+ Financial monitoring of investment prioritization and coordination across brand teams
+ Work with cross functional partners with appropriate dashboards to monitor, obtain insights and shape change.
+ Coordinate internal brand team meetings and supporting team in organization led meetings.
+ Expand experience by in-country visits to strengthencollaborationand to gain customer and country feedback
+ Support new market launches
Key Stakeholders
+ Prioritised affiliate business unit managers and Local brand teams, International brand marketeers, MABI, Area leads, Customer Excellence, MCM team, Learning team BTS, Digital team
Qualifications
+ Proven marketing experience success within pharmaceutical sector
+ Essential experience in speciality (hospital) medicines
+ Ability to work in matrix/ Cross-functional environment
+ Prior field-based experience as a pharmaceutical representative is useful
+ Prior affiliate-level marketing experience is essential
+ Graduate Qualification Essential
Competencies
+ Candidate requires strongpro…
Title: Senior Manager, International Commercial Marketing & Operations, Migraine
Company: AbbVie
Location: Libertyville, Illinois, USA
Category: Marketing / Advertising / PR
