Overview
Senior Manager, Lifecycle Marketing Jobs in Cambridge, Massachusetts, USA at Insurify
Why us?
Insurify is one of the America’s fastest-growing Fin Tech startups, and has been recognized as one of Inc. 5,000’s fastest-growing private companies in America of 2023, 2022 and 2021, Forbes Fintech 50 List for 2023, 22, 21, Forbes Next Billion Dollar Startups of 2022 global and Top 100 Insur Tech company. We’re changing the way millions of people compare, buy and manage insurance, with artificial intelligence, technology, and superior product design.
Our vision is to be recognized as the preeminent and most trusted digital agent for insurance comparison, purchase, and management. Our team is critical to achieving our vision and fostering the right culture is essential to our team’s success.
Join us if you like
$1.3 Trillion market opportunity
MIT alumni founders
Female-led startups
$130M total funding coupled with rapid growth
A strong leadership team with experience from many successful startups around the world
How you will make an impact
Plan, launch, and analyze A/B tests across Email and SMS channels, using our marketing automation platforms
Develop new ideas for customer feedback loops, and use insights to inform and adjust marketing and customer retention strategies
Stand up end-to-end marketing, communication, and retention strategies for new products and verticals within Insurify
Define, own, and analyze KPIs for marketing and retention initiatives
Work closely with cross-functional teams (including product, design, analytics, and marketing) to ensure cohesive and aligned marketing efforts
Manage relationships with external vendors and partners to enhance our growing marketing capabilities
Identify and implement relevant new marketing communication technologies to optimize the customer journey and experience
Who you are
Bachelor’s degree in Marketing, Business, or a technical or quantitative field
7+ years of experience in lifecycle marketing and/or retention marketing, preferably within the auto insurance or financial services industry.
Demonstrated success in designing high impact experiments and driving true value for your customers
Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions. (Strong preference for candidates with SQL experience)
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Expertise in marketing automation tools and CRM systems
Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences.
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Benefits
Competitive compensation
Generous stock options
Health, Dental Coverages
401K plan with match
Unlimited PTO
Generous company holiday calendar
Learning & Development Stipends
Paid Family Leave
Social impact volunteer time
Catered lunches in the office
Commuter Benefits
We are proud to be
an Equal Employment Opportunity and Affirmative Action employer.
Title: Senior Manager, Lifecycle Marketing
Company: Insurify
Location: Cambridge, Massachusetts, USA
Category: Marketing / Advertising / PR (Marketing Manager, Marketing Strategy, Digital Marketing, Marketing Communications)
