Overview
Senior Manager, Loyalty Jobs in Atlanta, Georgia, USA at Carter’s Inc.
QUESTIONNAIRE-6-38
03
Serving the needs of all families with young children,Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, Osh Kosh B’gosh, Skip
* Hop and Little Planet brands.Meaningful work, constant learning, genuine people, and a community guided by core values that promoteinclusionandinnovationis in everything we do. There are many reasons to build your career at Carter’s.
HOW YOU’LL MAKE AN IMPACT:
Carter’s is seeking a motivated, analytical, experienced Sr. Manager of Loyalty to lead the development, execution, andoptimizationof ourcustomer loyaltyprogram, Carter’s Rewards. This role will be instrumental in drivingcustomer retention, engagement, and lifetime value throughinnovativecustomer-centricmarketing and loyalty program initiatives. If you’re passionate about creating memorable shopping experiences, driving brand loyalty, and maximizing program value, this role is your opportunity to celebrate the “perks of parenthood” with our customers, delivering meaningful moments every day.
The Sr. Manager reports to the Sr. Director, Personalization & Loyalty and is based in our Buckhead office in our on-sitework environment(4 days a week on-site). With a team of 2 Managers directly reporting and 1-2 indirect reports, this team will build and manage adynamic, personalized program for the industry leader in baby apparel.
Loyalty Strategy & Operations (40%)
Develop and implement a long-term loyalty structure that drivescustomer retentionand aligns with the company’s overall objectives.
Lead the planning and development of Carter’s branded credit card program.
Monitor retail industry programs, consumer behaviors, and customer expectations to introduceinnovativefeatures and program enhancements that create a differentiated loyalty experience.
Collaborate with brand marketing, data analytics, product, operations, and e-commerce teams to ensure seamless program execution across in-store, online, and mobile channels.
Oversee the day-to-day management of loyalty & credit card programs, ensuring they are executed effectively and deliver desired outcomes.
Collaborate with the Customer Service team to address customer inquiries and feedback related to Carter’s Rewards & Carter’s credit card.
Track and analyze program performance, and implement improvements to maximizecustomer engagementand ROI, driving growth in customer lifetime value (CLV) and program participation.
Develop and manage the loyalty program budget, ensuring efficient allocation of resources to achieve maximum ROI.
Loyalty Marketing (30%)
Leverage customer data to personalize rewards and optimize program performance through segmentation and targeted promotions.
Utilize advanced data analytics to segment the customer base and create personalized loyalty experiences.
Develop targeted loyalty campaigns that resonate with different customer segments and drive increased participation.
Create campaigns and touchpoints that foster emotional connections between customers and the Carter’s brand.
Partner with key stakeholders in Retail and Go-to-Market teams to integrate and plan loyalty & credit card events into the master marketing calendar.
Ensure the credit card joint marketing fund is utilized effectively and efficiently, with visibility and approval of all consumer-facing tactics.
Stakeholder & Vendor Management (30%)
Manage loyalty platforms and technologies, ensuring they a…
Title: Senior Manager, Loyalty
Company: Carter’s Inc.
Location: Atlanta, Georgia, USA
Category: Management, Marketing / Advertising / PR
