Overview
Senior Manager, Marketing Analytics Jobs in Atlanta, Georgia, USA at Corpay
Senior Manager, Marketing Analytics
What We Need
Corpay is looking to hire a Senior Manager, Marketing Analytics within our Marketing division. This position falls under our North American Fuel line of business and is located in Atlanta, GA. This position is responsible for developing and implementing
innovative
analytics frameworks, collaborating with a
dynamic
marketing team on complex projects that leverage advanced mathematical and statistical methodologies. As a key contributor to organizational success, this individual will generate actionable insights to enhance marketing performance, optimize campaigns, and guide data-informed decision-making.
The ideal candidate is a
solution-oriented
professional with a strong analytical mindset, exceptional
problem-solving skills
, and the ability to translate complex data insights into clear,
impactful
narratives for
diverse
stakeholders. This position reports to the SVP, Marketing Insights & Analytics and regularly collaborates across various business units.
How We Work
As a Senior Manager, Marketing Analytics, you must work in a hybrid environment. Corpay will set you up for success by providing:
Assigned workspace in Atlanta, GA
Company-issued equipment
Role Responsibilities
The responsibilities of the role will include:
Strategy Development
Design and execute a comprehensive marketing analytics strategy aligned with organizational objectives and growth targets.
Define and measure ROI targets while identifying, developing, and implementing data-driven strategies to enhance marketing effectiveness across various platforms.
Analyze customer behavior, third-party data, andsales performanceto generate actionable insights that inform marketing and business strategies.
Collaborate withcross-functional teams, including Marketing, Sales, Channels, Brand, and DivisionalLeadership, to identify key business needs and translate them into scalable analytics initiatives.
Build and refine advanced analytic models, such as attribution, segmentation, and customer lifetime value (CLV), to optimize marketing investments and decision-making.
Data Analysis and Reporting
Oversee the collection, integration, and analysis of marketing data fromdiversesources, including digital platforms, CRM systems, market research, and data visualization tools.
Develop and implement robust KPIs and measurement frameworks to evaluate marketing performance across channels and campaigns.
Deliver clear, insightful dashboards and reports that communicate key findings and actionable recommendations to stakeholders at all levels.
Perform in-depth analyses of marketing campaigns to identify trends, performance gaps, and opportunities foroptimization.
Manage the creation of marketing metrics, including media mix modeling, customer segmentation, cohort analyses, and time-series forecasting.
Innovation and Process Improvement
Continuously refine analytics processes to ensure scalability, accuracy, and efficiency in marketing analytics practices.
Stay updated on industry trends, analytics tools, and best practices to ensure the organization remains ahead in leveraging data-driven marketing strategies.
Act as a thought leader within the organization, advocating for the use of data in marketing strategy and decision-making.
Qualifications
Bachelor’s degree required, Master’s degree in Marketing, Statistics, Data Scien…
Title: Senior Manager, Marketing Analytics
Company: Corpay
Location: Atlanta, Georgia, USA
Category: Marketing / Advertising / PR, Management
