Overview
Senior Manager, Marketing Demand Generation Jobs in Iron Mountain, Michigan, USA at Iron Mountain
Location: Iron Mountain
At Iron Mountain we know that work, when done well, makes apositive impactfor our customers, our employees, and our planet. That’s why we need smart, committed people to join us. Whether you’re looking tostart your careeror make a change, talk to us and see how you can elevate the power of your work at Iron Mountain.
We provide expert, sustainable solutions in records and information management,digital transformationservices, data centers, asset lifecycle management, and fine art storage, handling, and logistics. We proudly partner every day with our 225,000 customers around the world to preserve their invaluable artifacts, extract more from their inventory, and protect their data privacy ininnovativeand socially responsible ways.
Are you curious about being part of our growth story while evolvingyour skillsin a culture that will welcome your unique contributions? If so, let’s start the conversation.
Overview
As a Demand Generation Professional, you will lead the development and execution of our demand generation strategy for your assigned portfolio. Your expertise in marketing automation, lead generation and pipeline development, and events and digital marketing will be pivotal in creating and implementing successful campaigns that drive revenue growth. Collaborating closely withcross-functional teams, you will be responsible for every stage of demand generation, from conceptualization and design to successful deployment andoptimization.
Here are the key responsibilities:
1. Demand Generation Strategy:
Develop and implement comprehensive demand generation strategies aligned with overall business objectives.
Identify target audiences and create buyer personas to tailor marketing efforts.
Set clear goals and KPIs to measure the effectiveness of campaigns.
Assure buy-in and budget support fromsenior leadershipand other stakeholders such as salesleadership.
2. Lead Generation:
Utilize various channels to generate high-quality leads, including:
Content marketing (blog posts, whitepapers, ebooks).
Email marketing campaigns.
Social media marketing.
Paid advertising (PPC, social media ads).
Webinars and in-person events.
SEO and SEM.
Track and analyze marketing programs efforts to optimize performance.
3. Lead Nurturing:
Develop and implement lead nurturing campaigns to engage and educate potential customers.
Segment leads based on their interests and behavior to deliver personalized messaging.
Use marketing automation tools to automate lead nurturing processes.
4. Sales Enablement:
Provide sales teams with the necessary tools and resources to close deals.
Develop sales collateral, such as sales decks and product sheets.
Train sales teams on effectivesales techniquesand messaging.
5. Analytics and Reporting:
Track and analyze key performance indicators (KPIs) to measure the success of demand generation efforts.
Use data to identify areas for improvement and optimize campaigns.
Generate regular reports for management to communicate the impact of marketing activities.
6. Strategic Partnerships:
Work closely with sales, product marketing, and other teams to ensure alignment and effective execution of marketing initiatives.
Collaborate with creative teams to develop compelling marketing materials.
Assist with content development to target contacts and accounts throughout the customer lifecycle.
Travel Requirements: 15-20% of the time.
By effectively executin…
Title: Senior Manager, Marketing Demand Generation
Company: Iron Mountain
Location: Iron Mountain, Michigan, USA
Category: Marketing / Advertising / PR, Sales
