Overview
Senior Manager, Marketing Operations Jobs in Chicago, Illinois, USA at iManage
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Being a Senior Marketing Operations Manager at iManage means…
You will lead the development and execution of a scalable, data-driven marketing operations strategy, ensuringprocess efficiency, team alignment, and operational excellence across the marketing organization. You will oversee marketing technology, data, automation, and operational cadence, partnering closely with Marketing, Sales, and Revenue Operations to enable repeatable, high-impact marketing campaigns. You will play a key role in defining processes, driving cross-functional accountability (RACI), and managing operational rhythm as part of the Office of the CMO.
You will be joining and leading a team of high-performing marketers and continuing to foster an environment that promotes growth. You are process-driven and passionate about the technology that keeps our marketing team aligned with the business and functioning on a day-to-day basis.
I’m Responsible For…
Marketing Operations, Technology & Process Optimization
Defining and implementing the Marketing Operations, Technology, and Data strategy, ensuring automation and technology enhance efficiency and enable scalable execution incollaborationwith Revenue Operations.
Establishing and owning core marketing processes, ensuring a clear RACI framework across Marketing, Sales, and Revenue Operations.
Leading end-to-end lead flow processes, working with Growth Marketing and Revenue Operations to optimize lead/account scoring, routing methodologies, and conversion metrics.
Partnering with Marketing leaders to align technology and workflows to business objectives and customer outcomes.
Overseeing marketing automation implementation, ensuring seamless integration with data warehouses and CRM systems incollaborationwith Revenue Operations.
Managing and continuously improving the marketing database, ensuring data consistency and governance across Marketing, Customer Success, and Revenue Operations.
Data, Insights & Performance Optimization
In partnership with the Performance Marketing Specialist:
Delivering business analytics and insights to optimize lead capture, nurturing, and conversion across digital channels (website, email, content, paid, BDR and other channels).
Monitoring campaign execution, data flow, and performance, providing strategic recommendations for budget allocation, resourceoptimizationand pipeline predictability.
Owning the marketing measurement, attribution models, and reporting, ensuring clear visibility into marketing impact and ROI.
Standardizing key marketing metrics and dashboards, ensuring alignment with Revenue Operations and executive reporting needs.
MarketingProject Management& Operational Cadence
Establishing and leading marketing’s operational cadence, ensuring alignment on priorities, dependencies, andresource allocationacross teams.
Driving weekly, monthly, and …
Title: Senior Manager, Marketing Operations
Company: iManage
Location: Chicago, Illinois, USA
Category: Marketing / Advertising / PR, Management
