Overview
Senior Manager of Trade Shows/Events Jobs in San Mateo, California, USA at Verkada
Who We Are
Verkada is a leader in cloud-based B2B physical security. Verkada offers six product lines – video security cameras, access control, environmental sensors, alarms, workplace and intercoms – integrated with a single cloud-based software platform.
Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.
Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 15 offices across three continents, 2,100+ full-time employees and 28,000+ customers across 70+ countries.
Senior Manager of Trade Shows/Events
In this role you will build and manage our trade show team focused on scoping, planning, and ensuring high-quality activations at conferences across North America.
This is your chance to uplevel and templatize a high-quality aesthetic of our booths across multiple event verticals while ensuring differentiation in positioning and messaging. The goal is to leave a strong mark on attendees as well as experiment on hacky ideas that can quantitatively yield better pipeline outcomes from our trade show motion. This includes orchestrating strong pre-event go-to-market with the demand generation and sales teams as well as building a strong follow-up motion post-event.
We’re seeking a self-directed, highly organized individual with a penchant for the unexpected and a track record of successfully project managing large-scale, complex, in-person events.
This role requires you to travel a good portion of the time but otherwise is on-site at our San Mateo HQ so you can best interface with cross-departmental teams.
Roles / Responsibilities
Hire and manage a national team of highly competent individuals who can together execute upwards of 50 trade show conferences per quarter.
Implement our North America trade show strategy aligned with Verkada’s demand generation goals including identification, evaluation, and selection of relevant industry events.
Collaborate with sales, product marketing, creative and demand generation teams to define event objectives, messaging, deliverables, speaking slots, and participation.
Plan and automate pre, during, and post-event social, digital, and onlinecommunication, engagement, and measurement with the MOPs team.
Manage all aspects of events including booth design, materials, shipping, and on-site setup, vendor relationships, contracts, staff scheduling and training, and the many engaging event experiences, including on-site and co-located mini-events, meeting opportunities, and extensions.
Implement strong follow-up with sales teams and measure results against goals to evaluate future participation, areas of improvement, and alternatives.
Qualifications
7-12 years of marketing experience building, executing, and scaling multiple, multi-faceted trade shows.
At least 2 years of people management experience with strong ability to hire experienced employees with high EQ / IQ.
Strong event management andproject managementability of managing calendars with multiple events running simultaneously.
Budget managementand reporting experience including using metrics to back up assumptio…
Title: Senior Manager of Trade Shows/Events
Company: Verkada
Location: San Mateo, California, USA
Category: Management, Marketing / Advertising / PR
