Overview
Senior Manager, Product Marketing Jobs in Durham, North Carolina, USA at AgFunder
Brightseed, the bioactives company is a World Economic Global Innovator that illuminates nature to restore human health. Brightseed’s proprietary AI, Forager, accelerates bioactive discovery, biological validation, and ingredient formulation from years to months, rapidly revealing new connections between nature and humanity. Brightseed produces clinically proven bioactives for dietary supplements, food & beverage CPG, specialty nutrition and medical foods to power proactive health worldwide.
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ABOUT BIOACTIVES
Bioactives are compounds found in plants, fungi, and bacteria that also benefit human health. They are an important part of a nutrient dense diet, and their health impact often goes beyond basic nutrition. For example, the bioactive lycopene found in tomatoes has been found to lower the risk of certain types of cancer and heart disease. In addition, there are multitudes of other bioactives that are only accessible through complex interactions within the gut microbiome.
One example is the compound salicin found in willow bark, which transforms into salicylic acid when it interacts with gut microbes. Science has long known that bioactives are critical to human health, yet the vast majority remain unknown and are often referred to as the “dark matter” of nutrition.
ABOUT THE ROLE
The Senior Manager, Product Marketing will support Brightseed’s bioactive offerings through marketing initiatives with the goal of driving industry demand, sales and brand value for Brightseed’s health solutions. These solutions include market-ready bioactive ingredients and Forager products that provide insights into the unseen health potential of our customers’ products and enable a differentiatedinnovationpipeline. Key responsibilities include executing a B2B marketing playbook that drives demand for Brightseed’s bioactive solutions among customers and their consumers.
The Senior Manager, Product Marketing will demonstrate excellence in B2B marketing and sales by developing compelling content for marketing & sales assets, as well as activating multi-channel campaigns that fill and convert Brightseed’s funnel of buyers, which include companies across the consumer health continuum (Food & Beverage CPG, Ingredient B2B, and Consumer Health brands). Reporting to the Director, Marketing and Insights, the Senior Manager, Product Marketing will have an opportunity to design campaigns and lead the execution by working withcross-functional teamsas well as interfacing with customers.
This role is critical to Brightseed and will help usher in the company’s next phase of growth by activating its bioactives and Forager products brands and business.
BRAND AND CAMPAIGN MARKETING EXECUTION
Create B2B marketing campaigns to build customer awareness and demand in Brightseed’s growing bioactive portfolio for current products and as new products launch
Identify key product and brand assets required and lead the development and implementation among internal teams, external partners, and customers
Develop ingredient concepts and demos to showcase Brightseed’s bioactive ingredients
Partner closely withLeadership, Product, and Scientific/Medical Affairs teams to review and align on plans, assets, and messaging to ensure key consumer insights, product features and clinical study results are incorporated into marketing strategy and plans
Work with Marketing & Sales team members to execute outbound & inbound marketing activities for Brightse…
Title: Senior Manager, Product Marketing
Company: AgFunder
Location: Durham, North Carolina, USA
Category: Marketing / Advertising / PR, Sales
