Overview
Senior Manager, Product Marketing Jobs in San Francisco, California, USA at Snap
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world;
Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
The Revenue Product team drives
innovation
and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap.
The Product Marketing team works in a highly
collaborative environment
to deliver go-to-market efforts and strategies using creativity, market research, and insights to optimize and inspire product roadmaps and help businesses grow on Snap. We’re looking for a Senior Manager, Product Marketing to join our Revenue Product team at Snap Inc!
What you’ll do:
Be a recognized Brand and Direct Response solutions expert leading a team of Product Marketing Managers to develop go-to market strategies and plans for North America, including product positioning, narrative, internal communications, and marketing activation strategies
Continuously assess the capabilities and value proposition of our ad products via market trends, advertiser feedback and competitive benchmarking in order to influence our monetization strategy and drive product adoption Drive successful cross functional alignment on go to market strategy & planning and track success metrics accordingly to deliver and execute against goals on time Inspire and educate both internal and external teams on Snapchat’s solutions for advertisers
Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and
leadership
Knowledge, Skills & Abilities:
Cross-functional leader who works with various stakeholder groups (Sales, Product, etc), both within Snapchat and across partner organizations to align on GTM strategy and influence product strategy
Effective at building and leading high performing PMM teams Strong understanding of the digital marketing industry dynamics, especially Brand Advertising as it pertains to video and Performance Marketing with direct response
Excellent verbal and written
communication skills
, with high
attention to detail
Strong public speaking skills and comfortable presenting to groups of 100 – 500+
Minimum Qualifications:
Bachelor’s degree or equivalent years of experience
12+ years of experience in product marketing or other relevant digital marketing or sales work2+ years managing a team
Preferred Qualifications:
Solid track record in launching products & driving global adoption
Advanced Degree (e.g., MBA)
At ease with data analytics tools, such as Looker & Excel, and working with Data Science or Data Engineering teams
Product Marketing experience at a consumer technology company or digital ads platform
If you have a disability or special need that requires accommodation, please don’t be shy and provide us …
Title: Senior Manager, Product Marketing
Company: Snap
Location: San Francisco, California, USA
Category: Marketing / Advertising / PR, Management
