Overview
Senior Manager, Product Marketing, Workflow and IT Solutions Jobs in Brea, California, USA at Danaher Corporation
Position: Senior Manager, Global Product Marketing, Workflow and IT Solutions
Wondering what’s within Beckman Coulter Diagnostics? Take a closer look. At first glance, you’ll see that for more than 80 years we’ve been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates.
Look again and you’ll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the
support you
need to be successful.
Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies ether, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges.
The Senior Manager Global Product Marketing, Workflow and IT Solutions is business critical role responsible for the global product commercialization strategy and post launch campaign development and execution for our Automation and Clinical Informatics solutions. At Beckman Coulter, our vision is to relentlessly reimagine healthcare, one diagnosis at a time. In this role, you will have the opportunity to:
Develop global marketing strategy and build compelling value propositions for Beckman Coulter’s workflow and informatics solutions (Automation / CIT) with the end goal of upholding positioning, driving product adoption and attachment rates, and growing product revenue.
Lead campaign development and strategic initiatives as part of the Global Product Marketing Plan through
collaboration
across
cross-functional teams
, including Product Management and Regional Marketing, to generate product claims matrix, forecasts, evidence plans, thought
leadership
initiatives, global campaigns, sales training, tools, and collateral.
Cultivate partnerships with key experts to support the elevation of product/solution thought
leadership
Utilize customer, market and business insights to find opportunities for campaign optimizations that allow us to differentiate our workflow and CIT solutions in the marketplace, grow product revenue, and move healthcare forward.
Develop expertise on customer buying criteria, market segmentation and the competition to build strategies that win in the market and best position the business.
The essential requirements of the job include:
Bachelors Degree in field with 14+ years or masters degree with 12+ years or doctoral degree with 9+ Â understanding of the Hospital Lab environment and hospital lab stakeholders.
Strong knowledge and experience in the IVD industry, encompassing marketing, product launch and commercial practices.
Demonstrates adeptness in
communication
and influencing across all organizational levels.
25-35% required travel to support business activities, ability to travel internationally
It would be a plus if you also possess previous experience in:
Automation or clinical informatics
Hospital Lab sales experience
Job Location
In-person, preferably Munich Germany, Chaska MN, Miami FL or Brea CA, may be remote for qualified candidates.
At Beckman Coulter Dia…
Title: Senior Manager, Product Marketing, Workflow and IT Solutions
Company: Danaher Corporation
Location: Brea, California, USA
Category: Healthcare, Marketing / Advertising / PR
