Overview
Senior Manager, Web Programs & Operations Jobs in Lehi, UT at DigiCert
Asmodee is an entertainment leader specialized in boardgames. We’re a global team committed to bringing people together through great games and amazing stories. We strive to be an employer of choice by creating endless opportunities, promoting a supportive and inclusive culture, and rewarding success.
We believe in passion. We stimulate creativity. We emphasize team play. We exhibit caring. We demonstrate integrity. We are boldly daring. By joining our team, you will be empowered to engage in meaningful, innovative and unforgettable work and to give back to our communities!
Job Summary
The Digital Marketing Specialist will support Asmodee’s US consumer-facing traditional, digital, and social media marketing efforts. This position works to execute impactful go-to-market plans Asmodee USA and its partners, which invigorates new and existing consumer interest in Asmodee’s line. You will work closely with the Consumer Marketing Manager to execute the U.S. mass market consumer marketing strategy, own social networks and curate content (images, video, written) to reach Asmodee’s key target customers.
You will also work alongside the Consumer Marketing Manager and commercial marketing team to support an omnichannel marketing strategy that combines digital marketing with paid search, e-retail and owned website content to build brand recognition and drive retail sales, using web analytic tools to track campaign progress.
What will your role involve
Execute advertising campaigns to support marketing initiatives around our top brands with a focus on Mass Merchandise spend.
Assist in managing the ad spend on D2C and eCommerce platforms.
Assist in the creation of post-specific reporting, highlighting wins and providing recommendations on potential optimizations.
Conveys the consumer marketing plans to all stakeholders (sales, studios, marketing managers) with guidance from Consumer Marketing Manager.
Detail specific goals for return on investment for each advertising campaign (acquisition cost, conversion rates, ACOS). Reports return on investment for each campaign.
Develop, manage and grow an ongoing social content calendar for all relevant social media channels.
Collaborate with internal and external creative partners to develop high-quality, relevant digital content across social media platforms.
Maintain a deep understanding of the brand’s identity and target positioning with core audiences. Be a steward for Asmodee brands; ensure brand voice and personality comes through in all digital marketing programs.
Participate in team brainstorms, playthroughs, and testing.
Be the main point of contact for our content creator program, inclusive of invoicing and contract work.
What do you bring
Position Skills & Qualifications
Self-starter, motivated, resourceful, and can take a project from start to completion.
Experience working with a wide range of creative formats including: image, video, and link content, as well as newer formats such as ephemeral content, live videos, 360 videos and images, and GIFs.
Strong knowledge of digital content best practices and content specifications in Facebook, Instagram, Twitch, TikTok, Pinterest and LinkedIn.
Strong interpersonal and communication skills are a must. This role requires constant collaboration with other stakeholders.
Must have skills in planning, developing and writing marketing content for digital media channels.
Experience with tools and analytics related to scheduling, publishing, monitoring and evaluating content in social media and consumer-facing campaigns.
Strong understanding of website metrics, data analysis, and reporting tools.
Ability to manage multiple simultaneous projects with different deadlines.
Strong attention to detail and organization skills.
Must be trustworthy with highly confidential material.
Experience/Education
Minimum of Bachelor’s degree or related experience.
3+ years of executing digital marketing initiatives with demonstrated success bringing exciting, forward-thinking ideas to life.
Proven experience of supporting highly impactful digital marketing campaigns.
Knowledge of current SEO and PPC principles, strategies and tactics.
Past Mass merchandise/ digital agency experience a plus.
Hesitant to apply because you don’t have all the experience or qualifications listed? Let us decide! The right candidate doesn’t always match up perfectly on paper. We believe that diverse perspectives and experiences bring fresh ideas and innovation to our team. If you’re passionate about this role and believe your unique background and skills could contribute to our mission, we’d love to hear from you!
Why join us
22 Days of PTO Annually
12 Paid Holidays
Medical, Dental, Vision & Life Insurance
Competitive 401K Match
Paid Parental Leave
2 Paid Volunteer Days Off
Flexible & Hybrid Schedules
Extensive Game Discounts
$250 Annually in Game Bucks
Career Growth & Development
Mental Health Programs
Virtual Healthcare Options
Employee Assistance Program
Employee Referral Program
At Asmodee, we care about the health and wellbeing of our employees. Our commitment extends beyond the workplace, offering comprehensive healthcare and 401(k) retirement plans, as well as generous paid time off and hybrid schedules to support our team members in every aspect of their lives. We understand the importance of work-life balance, which is why we are proud to provide a competitive total rewards and compensation package, with several benefits listed below.
Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, market conditions and specific work location. Base Salary Range: $70,000-$80,000.
Our Commitment:
Asmodee’s purpose is Bringing People Together. To us that means all kinds of people, no matter their perceived differences.
We strive to create a workplace where everyone feels empowered to show up as their full and authentic selves. We seek to support our diverse community of players by creating representative gaming experiences that celebrate a variety of backgrounds, skills, and views. Diversity and Inclusion fuels our creativity and promotes internal and external equity which allows us to continue in our efforts to bring people together around the game table. Games are for everyone.
Title: Senior Manager, Web Programs & Operations
Company: DigiCert
Location: Lehi, UT
