Overview
Senior Marketer – Meta Ads Jobs in Agra, India at Lotus Interworks
Senior Performance Marketer – Meta Ads Location :
India (Remote) About Us :
At Simplia Inc. , we’re not just another tech company. We’re an AI-powered disruptor based in Los Angeles, revolutionizing the way small to mid-sized businesses grow through state-of-the-art digital marketing solutions. Our sights are set high—we’re on a mission to evolve into a $100 million leader in the industry, and we’re looking for the best of the best to
join our team
.
The Opportunity :
Are you an aggressive, results-obsessed performance marketer with a
proven track record
of driving 3X+ ROAS? Have you helped startups scale to $100 million or more in revenue with your strategies? If you’re ready to lead, innovate, and be the driving force in taking a company from ambitious goals to record-breaking achievements, Simplia Inc. wants you. This is your chance to step into a pivotal role where your expertise,
leadership
, and hunger for success will directly influence the trajectory of a high-growth AI company.
As a part of Initial Screening process please fill the below Google Form:  What You’ll Do :
Meta Ads Campaign Strategy & Management :
Develop, implement, and optimize paid campaigns on Meta (Facebook and Instagram) to drive performance and meet business objectives. Lead the end-to-end campaign execution, including campaign creation, audience targeting, ad copywriting, and
budget management
. Conduct in-depth audience research and leverage Meta’s targeting tools to ensure campaigns reach the right people. Performance Analysis &
Optimization
:
Analyze campaign performance data to optimize for key metrics like Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and conversions. Continuously refine targeting, bidding strategies, and creative assets based on performance data. Conduct A/B testing on ad copy, images, video content, and audience segments to improve ad performance.
Budget Management
:
Oversee and manage campaign budgets to ensure cost-effective advertising and maximize return on investment. Forecast and adjust budgets based on campaign performance, ensuring optimal ad spend distribution across campaigns. Creative Strategy &
Optimization
:
Work closely with creative teams to develop engaging ad formats (carousel, video, static, etc.) that align with the brand’s goals. Optimize creative assets to improve engagement, conversions, and overall campaign performance on Meta’s platforms. Reporting &
Communication
:
Generate and present detailed campaign performance reports to internal stakeholders or clients, offering clear insights and actionable recommendations. Communicate effectively with clients to align on objectives, provide updates, and discuss future strategies. Meta Ads Best Practices & Compliance :
Ensure all campaigns adhere to Meta’s advertising policies and guidelines. Stay up to date with new Meta Ads features and updates, incorporating these innovations into campaigns for better performance.
Cross-functional Collaboration
:
Collaborate with other marketing teams, including content creators and design teams, to ensure that campaigns are aligned with broader marketing strategies. Work with analytics teams to ensure proper tracking, pixel implementation, and data accuracy across campaigns.
Continuous Learning
& Improvement :
Stay informed on trends and …
Title: Senior Marketer – Meta Ads
Company: Lotus Interworks
Location: Agra, India
Category: Marketing / Advertising / PR, IT/Tech
