Overview
Senior Marketing and Communications Manager Jobs in North Haven, CT at Girl Scouts of Connecticut Inc
About Crowd Cow:
Crowd Cow is a leading online retailer specializing in high-quality, craft meat, sourced directly from the best farms, ranches and fisheries across the US and around the world. We are passionate about connecting home chefs with the best meat producers and providing an unparalleled online shopping experience.
About the Role:
Crowd Cow is seeking a Paid Media Manager to lead our customer acquisition efforts as we aggressively bring our unique offering to more people. This is a true growth role, looking for opportunities to expand Crowd Cow across paid media, partnerships of various types and areas like affiliate and influencer marketing. The ideal candidate will combine strategic thinking with hands-on media platform experience to build and direct the execution of programs that drive profitable growth.
What You’ll Be Doing:
Develop and execute comprehensive customer acquisition strategies aligned with business objectives, brand values and efficiency targets
Monitor first- and third-party performance metrics and optimize strategies based on data insights, partnering with marketing and e-commerce on performance and testing efforts
Design and maintain relevant dashboards and reporting mechanisms
Collaborate with marketing, e-commerce, and product teams to support acquisition campaigns and events (i.e. holidays)
Manage and brief external partners and support to ensure aligned execution
Partner with various internal functions to support annual and other media plans that integrate into larger business plans and calendars
Manage 2-3 direct reports and at least one media agency
What You Bring:
5+ years of experience in paid media roles with significant budget or P&L responsibility
Proven track record of moving key metrics via paid media and other strategies in a way that considers both volume and efficiency
Experience with many paid media and acquisition platforms and tactics, not deep experience in a small number
Fluency in various methods of marketing measurement – last click and straight platform reporting isn’t enough
Strong project management skills and ability to manage multiple deadlines
A record of execution testing plans at scale with scientific structures and providing significant, actionable results
Ability to work closely with finance and product/e-commerce teams to partner and explain how marketing impact is planned and assessed
A flexible, “roll up your sleever” approach this work
What is Preferred:
Experience with e-commerce industries and direct-to-consumer brands
Experience in food, agriculture, or sustainable food systems
Experience with AI tools to drive efficiency
Experience managing agencies and remote contractors
What You’ll Get:
Competitive salary and stock option package
Medical, Dental, Vision Benefits and 5 weeks of Paid Time Off annually
Opportunity to join a rapidly growing company with a strong mission
Be a part of a passionate and collaborative team
Make a real impact on the future of Crowd Cow
This position will be remote “home based” in the United States, with primarily Pacific Standard Time hours.
Candidates must be eligible to legally work in the United States and visa sponsorship is not provided.
Please provide a short cover letter detailing your experience, particularly in the DTC space. We’d also love to know how Crowd Cow’s story speaks to you personally.
Title: Senior Marketing and Communications Manager
Company: Girl Scouts of Connecticut Inc
Location: North Haven, CT
