Overview
Senior Marketing Consultant Jobs in Fort Mill, SC at LPL Financial
Discovery is at the core of everything we do – whether it’s a great value, incredible style, or building long-lasting partnerships with people around the world. That’s what makes TJX different. You can find it all across our brands: TJ Maxx, Marshalls, HomeGoods, Sierra, and Homesense. Every one of our brands has one thing in common: environments that are always changing. That’s just how we like it. Every day is an opportunity to discover something new about our business, our partnerships, and even about yourself. Come discover what different can mean for you.
Consumer Insights Analyst, Marketing Efficacy
Job Summary
As part of the Consumer Insights & Analytics team, the Consumer Insights Analyst, Marketing Efficacy will work across our TJX US Brands to develop a deep understanding of Marketing Mix Modeling (MMM), analyze marketing campaigns and channel efficiency, and provide insight into drivers of change and optimization opportunities. The Analyst will use data visualization tools to bring insights to life, enable historical trending and improve efficiency. They will lead insights generation for key TJX brands to inform marketing strategy, and leverage scenario modeling to guide media planning choices across the business.
The successful candidate should be familiar with regression modeling and A/B testing to guide marketing/media plans. They should demonstrate strong analytic and insight generation, marketing and business intuition, and ability to distill complex data into a simple story. They will work cross-functionally with a wide variety of partners, including media leads, brand marketing leads, other consumer insights and analytic leaders, and external data partners.
Major Areas of Responsibility
Lead bi-annual Marketing Mix Modeling reporting for key brands, generating insights and recommendations to improve marketing effectiveness
Leverage new store modeling (Grand Openings) to guide marketing strategy
Develop impactful reporting and dashboards to bring to life marketing and customer data
Lead scenario modeling to guide media choices and inform marketing mix strategy across TJX portfolio
Lead data collection for Marketing Mix Modeling across TJX portfolio, collaborating across teams/data owners, QAing data inputs, and finding opportunities for greater efficiency
Partner across Consumer Insights & Analytics team to enable integration of Marketing Mix Modeling data with Customer and Marketing database (Snowflake)
Partner across Marketing Efficacy team on other marketing measurement techniques, including multi-touch attribution, brand lift studies, A/B testing, incrementality experiments
Qualifications
Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, Finance or another quantitative field
Minimum 1-3 years’ experience in Customer or Marketing Analytics
Experience manipulating large datasets to extract insights
SQL experience required
High degree of proficiency with Microsoft Office products required
Experience with Data Visualization platforms (e.g. PowerBI or Tableau) preferred
Experience with A/B testing and regression modeling; marketing measurement/attribution experience a plus
Excellent analytical and problem-solving skills with a strong attention to detail
Passion for understanding marketing efficacy and interest in building a career in the consumer insight and analytics function
Curious, self-motivated problem solver
Ability to prioritize multiple, complex projects in a collaborative fast paced environment
Adept at presenting complex concepts in an easy to understand and actionable way
We care about our culture, but we also prioritize your needs!
Competitive Pay
Hybrid Work Environment
Weekly paychecks
Paid time away
Programs to support environment and corporate responsibility
TAAP – TJX Associate Assistance Programs
Associate Discount
Career Development Opportunity
Be a part of an inclusive team
Benefit programs and eligibility terms vary across our global locations. We encourage you to apply to learn more about how our benefits can make a difference for you.
This position has a starting salary range of $66,500 to $83,100 per year.
Actual starting pay is determined by a number of factors, including relevant skills, qualifications, and experience.
Discover Different at TJX means opportunity, teamwork, and career growth. That’s why working here is so much more than a job. When you’re a part of our TJX family, you have the full support of a diverse, close-knit group of people who work together to deliver the best value and style in the business. Our inventory is always changing and our approach is continually evolving, which means every day is another chance to Discover Different.
We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.
Title: Senior Marketing Consultant
Company: LPL Financial
Location: Fort Mill, SC
