Overview
Senior Marketing Data Analyst Jobs in San Francisco, CA at Delta Dental Ins.
About the role
We’re looking for a Data Scientist to join our Brand Science team and provide strategic insights, measurement, and optimization for a large brand marketing budget. In the role, you’ll be part of and collaborate with a cross-functional team consisting of marketing, research, media and creative. As a member of the brand science team, you will not only be able to perform complex analyses exploring our large and rich dataset, but also shape marketing and measurement strategy. You’ll play a big role in finding opportunities to help the marketing function scale as we develop the global Uber brand.
You will be the DS lead for APAC, responsible for measurement and optimization of all brand marketing in the region. Beyond designing measurement and experimentation plans for campaigns, you will analyze effectiveness data across campaigns, understand customer behavior to inform campaign tactics, and perform ad hoc analysis to address overarching questions.
Problems we’re working on include:
How long can we run a creative asset before it hits diminishing returns due to wear out?
What is the long-term impact of brand marketing and can we quantify it?
What is the most effective way to target users of strategic interest?
What are the most signal-rich proxies to use for optimization?
The ideal candidate combines deep experimentation knowledge with outstanding stakeholder management skills and strong business acumen to help align learning agendas with strategic priorities. You are skilled in translating a stakeholder’s questions into a data-based analysis or experimentation plan, clarifying the question we want to answer and identifying the right data to answer exactly that question.
Responsibilities
Design measurement and optimization for a large brand marketing budget, using a toolset ranging from experimentation to survey-based methods and causal inference
Work closely with our media, research and marketing teams to develop actionable customer insights and recommendations to guide high level marketing strategy and inform improvements through the course of the campaign lifecycle
Leverage rich internal databases to mine patterns on winning marketing tactics and understand customer behavior to inform marketing briefs
Collaborate closely with Applied Scientists to leverage causal inference models for advanced campaign measurement and optimization
Tackle open-ended questions about marketing effectiveness, interaction effects, incrementality & related topics
Regularly present insights and learnings to executive leadership
Basic Qualifications
Ph.D., M.S. or Bachelors degree in Statistics, Economics, Mathematics, Operations Research, or other quantitative fields
Experience with data analysis and visualization tools, such as Python, R
Experience with SQL on large multi-table data sets
In-depth understanding of and experience with experimental design
Ability to translate data science findings into strategy
Preferred Qualifications
Excellent communication skills to understand stakeholder needs, set expectations around feasibility, translate business challenges into research questions, and present findings to non-technical audiences
Familiarity with causal inference and econometrics techniques to measure incrementality
Experience identifying and adapting to imperfect data
Intellectual curiosity and a demonstrated ability to provide thought partnership to executive stakeholders
Experience with marketing analytics, marketing measurement or market research
Understanding of capabilities offered by publishers including ad products, brand lift and measurement solutions
Someone who is willing to contribute new ideas and articulate them to a variety of business partners and not just execute on existing ones
For San Francisco, CA-based roles: The base salary range for this role is USD$140,000 per year – USD$156,000 per year. You will be eligible to participate in Uber’s bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.
Title: Senior Marketing Data Analyst
Company: Delta Dental Ins.
Location: San Francisco, CA
