Overview
Senior Marketing Lead Jobs in Georgia Center, Vermont, USA at MHP – Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH
Location: Georgia Center
Aufgaben
MHP Americas, Inc., a leader in business and technology consulting for the automotive and manufacturing industries, is seeking adynamicSr. Marketing Leadto help shape and execute our marketing strategy while actively supporting sales enablement efforts. This role requires a mix of strategic thinking andhands-onexecution, ideal for someone with experience in start-ups or scale-ups and a passion for drivingimpactfulmarketing initiatives in afast-paced environment.
Responsibilities
As a Senior Marketing Lead, you will:
Strategy Development:
Collaborate withleadershipto define and refine MHP Americas’ marketing strategy, aligned with business goals.
Identify key market opportunities and develop tailored campaigns to buildbrand awarenessand support sales growth.
Sales Enablement:
Create and maintain high-quality sales enablement materials, including pitch decks, case studies, one-pagers, and proposals.
Partner with the sales team to understand client needs and ensure marketing content is relevant, engaging, andimpactful.
Marketing Execution:
Design and execute marketing campaigns across multiple channels, including email, social media, and events.
Develop and manage content calendars, ensuring timely delivery of materials.
Support event planning and execution, including trade shows, client workshops, and webinars, from concept to follow-up.
Coordinate logistics and promotional efforts for virtual and in-person events, ensuring seamless orchestration.
Strategic Partner Co-Marketing:
Develop and execute co-marketing initiatives with strategic partners, including SAP, Siemens, and others.
Collaborate with partner marketing teams to align on joint messaging, campaigns, and events.
Leverage partner resources and programs to enhance the visibility of MHP offerings within the ecosystem.
Agency Coordination (Preferred):
Work with external agencies to develop and implement creative campaigns, content, and other marketing initiatives.
Act as the primary liaison between MHP and agencies, ensuring clearcommunication, alignment on deliverables, and timely execution.
Evaluate agency performance and provide feedback to optimize outcomes.
Brand Building:
Ensure consistency in messaging and visual identity across all materials and platforms.
Develop content that highlights MHP Americas’ expertise in technology consulting, with a focus on SAP and automotive/manufacturing industries.
Event and Webinar Support:
Plan, promote, and execute events and webinars incollaborationwith the sales andleadershipteams.
Manage event timelines, vendor coordination, attendee communications, and post-event reporting.
Develop marketing collateral, such as invitations, agendas, and follow-up materials tailored to specific events or webinars.
Analytics & Reporting:
Monitor and analyze marketing campaign and event performance, providing actionable insights for improvement.
Track KPIs to measure the effectiveness of marketing efforts and align them with business objectives.
Anforderungen
Qualifications:
Education:
Bachelors degree in Business or Marketing or other relevant field of study.
Relevant experience may substitute for formal educational requirements.
Experience:
5+ years of marketing experience, preferably in a start-up, scale-up, or technology consulting company.
Proven ability to develop and execute marketing strategies while managing day-to-day execution.
Han…
Title: Senior Marketing Lead
Company: MHP – Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH
Location: Georgia Center, Vermont, USA
Category: Marketing / Advertising / PR
