Overview
Senior Marketing Manager Jobs in Eindhoven Area at EIT InnoEnergy
Title: Senior Marketing Manager
Company: EIT InnoEnergy
Location: Eindhoven Area
SENIOR MARKETING & COMMUNICATIONS MANAGER – EDUCATION
Hybrid working in any of our EU locations
About EIT InnoEnergy
EIT InnoEnergyoperates at the centre of the energy transition and is the leading innovation engine in sustainable energy, bringing the technology and skills required to accelerate the green deal, progress towards global decarbonization goals, and improve energy security and supply.
Ranked as Europe’s top impact investor in cleantech in 2022 and 2023, and recognised globally as themost active sustainable energy investor, EIT InnoEnergy backs innovations across a range of areas. These include energy storage, transport and mobility, renewables and sustainable buildings and cities – leveraging its trusted ecosystem of 1200+ partners and 34 shareholders.
The 180+ portfolio companies are on track to generate €72.8 billion in revenue and potentially save 1.1G tons of CO2e annually by 2030. Collectively, these companies have raised €8 billion in investment to date, with 90% of start-ups already working with corporates.
EIT InnoEnergy is the driving force behind three strategic European initiatives which include theEuropean Battery Alliance(EBA),the European Green Hydrogen Acceleration Centre(EGHAC) and theEuropean Solar PV Industry Alliance(ESIA).
EIT InnoEnergy was established in 2010 and is supported by the European Institute of Innovation and Technology (EIT), an independent EU body set up in 2008 to drive innovation and entrepreneurship across Europe. Since its inception, EIT InnoEnergy has screened more than 7,000 start-ups, launched more than 300 products to market, overseen its portfolio companies filing 290+ patents. EIT InnoEnergy has 8 offices across Europe and 1 in the US.
The Masters+ program offers 5 degrees across top universities in Europe. Students can obtain two master’s degrees in two years studying in several top European universities. In addition, students can earn certificates in innovation, entrepreneurship, and AI. During their studies, students gain access the InnoEnergy ecosystem and can participate internships. 1600 alumni have graduated from the engineering programmes.
For further information, please visitwww.innoenergy.com
For the continuous growth in our MarCom team, we are recruiting a:
Sr. Marketing & Communications Manager – Education
The role
The Senior Marketing & Communications Manager Education roleoversees and drives all aspects of lead generation, nurturing and conversion for InnoEnergy’s Masters+ program. Reporting to the Head of Marketing and Communications, this person will lead a team responsible for generating interest, MQLs and SQLs for the program as well as activating the channels necessary to meet the company’s commercial revenue targets. The team consists of a Marketing & Communication Campaign Manager – InnoEnergy Masters+ as well as 3rd party agencies. Together, they oversee activation, campaigns, go-to-market and channel marketing strategies, amongst others. The position is responsible for activating and maintaining channels with partners from across the globe, therefore frequent travel is expected.
Responsibilities
Ensure all demand generation activities are cohesive and reflect InnoEnergy’s brand values and objectives.
Own and manage the Masters+ webpages, including legal and technical compliance, tracking best practices, website optimization, CRO, etc.
Own and manage InnoEnergy’s Masters+ social me…
