Overview
Senior Marketing Manager Jobs in Salem, India at SocialPilot
Social Pilot is looking for an experienced Senior Marketing Manager to
join our team
. You will build meaningful SaaS products in the Martech space that the customers love. You will be part of a highly
collaborative
group of creative problem solvers with a passion for
innovation
. In this role, you will collaborate with cross-functional product teams, including UX and UI designers, product managers, engineers, customer success managers, and marketing managers.
This role is  full-time, remote in India.
What you will do
Lead the entire marketing of Social Pilot and manage different marketing functions including Performance Marketing, Content Marketing, Partnerships & Alliances, Affiliates, PR, Email Marketing etc.
Work with Conversion Rate
Optimization
specialists to identify, plan and execute CRO activities on Social Pilot web properties.
Handle the responsibility of brand management campaign strategies and ensure all marketing campaigns align with business objectives.
Developing, executing, and managing digital marketing strategies for Social Pilot’s target markets
Deeply study competition marketing approaches campaigns and integrate these learnings into Social Pilot’s marketing strategies.
Define monthly, quarterly and annual marketing plans and ensure all marketing activities are planned and executed as per business plan.
Define KPIs for team leads/members to provide feedback and training for marketing activities.
Work closely with the product team for new feature launches and support marketing activities as required.
What are you like
10+ years of marketing experience, major experience working SaaS companies targeting small and medium sized enterprises
Must have solid understanding of Inbound Marketing
Expert-level understanding of content marketing and SEO. Must understand different formats of content, starting from short-form content (social media posts, web copies, etc.) to long-form content (blogs, articles, e-books, white papers, case studies, etc.)
Should be able to strategies the 360 degree marketing campaigns and execute it efficiently to reach the target audience from multiple platforms and channels.
Prior
hands on experience
working on performance marketing activities
Ability to understand the importance of branding and should be able to build strategic campaign around it
Must have experience in evaluating team performance based on their KRA/KPI, guide & motivate them to achieve the same
Ability to lead a team of 10+ people, mentor them time to time and grow the team eventually
Must be able to communicate well and work with cross functional teams
About Social Pilot
Social Pilot empowers over 12,000 agencies and SMBs to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.
We’re a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid runway.
Social Pilot is nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category.
Our impact so far
Helped 12,000+ marketing agencies and SMBs across the globe
5 billion+ social media posts published
One of the fastest-growing SaaS companies in India as listed by Inc 42
Ra…
Title: Senior Marketing Manager
Company: SocialPilot
Location: Salem, India
Category: Marketing / Advertising / PR, IT/Tech
