Overview
Senior Marketing Manager Jobs in Singapore, Singapore at Deliveroo
Title: Senior Marketing Manager
Company: Deliveroo
Location: Singapore, Singapore
Why Deliveroo
Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.
We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.
The Role:
We’re looking for aSenior Marketing Managerfor the Singapore marketing team, reporting to the Head of Marketing, Singapore. This role requires to be strategic while being excellent in the full campaign execution for Deliveroo’s core business and New Verticals (Grocery & Retail).
You will work closely with the Head of Marketing to develop marketing and growth strategies, with a full responsibility to build a marketing calendar, lead and execute marketing campaigns to drive growth for Deliveroo’s business. This role will focus heavily on the end-to-end promotional strategies and campaigns which involves: campaigns with various categories of our restaurants and on-demand grocery and retail partners, vouchers, in-app promotional programs, while delivering other strategic initiatives including growing social media strategically and working on the strategic partnership we have.
You will achieve this by working collaboratively with the Commercial Team to evaluate the commercial needs, key customer moments and opportunities as well as CRM, digital marketing and creative teams. You will provide data-led recommendations, using this output to lead joint business planning at city and neighbourhood levels.
Responsibilities
To make Deliveroo the most known and relevant food delivery service in Singapore, the role will be responsible for:
Driving promotional strategies and calendar including key campaigns and ad-hoc plans to drive growth to our business. This includes:a) Campaigns leveraging key merchants and partners on Deliveroob) Voucher campaignsc) Any other offer-led programs in app
Managing and executing other key strategic marketing pillars including social media channel growth and an existing partnership program
Ensuring all campaigns and promotions delivery against our objectives and effectively partner with teams across the business, both locally and globally, including planning, account management, CRM, digital marketing and creative teams to execute the campaigns
Planning, budgeting and tracking and developing insightful reporting and measurement, turning insight into a recommendation
What we’re looking for from you:
Minimally 8 years of experiences in strategic marketing campaign planning (pricing and promotions focus) and project management from fast-paced consumer brands
Relevant role experiences in strong e-commerce or fast-paced consumer brand is a must
Analytical and commercial mindset, someone who enjoys interpreting data to develop insight/consumer-led marketing strategy.
Channel knowledge across multi-channel, earned and own channels; experience …
