Overview
Senior Marketing Manager, Content Excellence Jobs in South San Francisco, CA at Genentech
Title: Senior Marketing Manager, Content Excellence
Company: Genentech
Location: South San Francisco, CA
The Position
Why GenentechWe’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About This Marketing RoleThe Digital Marketing Office, led by the Head of Digital Marketing and reporting to the Chief Marketing Officer, drives Genentech’s digital marketing transformation across 5 key focus areas. One of these focus areas is Content Excellence. The candidate in this role will report to the Content Excellence Lead and support the content creation engine of the future, as Genentech’s 1Marketing organization undergoes an unprecedented, genAI-enabled transformation of its content creation processes. This role will execute content strategy at the enterprise level, impacting all Genentech brands and marketers by enabling the fast creation of impactful personalized content.
Key Job Responsibilities
Establish, evaluate, and iterate content creation workflows across asset types and use cases as applications expand and genAI technology evolves, collaborating with and seeking input from brand marketing to surface opportunities to improve content quality and efficiency.
Support content activation activities, including measurement, identification of business needs, upskilling, content champion engagement, and change management to promote engagement and manage change effectively
Provide hands-on support and coaching to marketers across brand teams, helping them navigate content creation tools and ensuring consistent application of best practices
Collaborate with cross-functional teams to design and implement scalable workflows for content creation, ensuring alignment with brand strategies and overall 1Marketing goals
Develop and maintain operational documentation and training materials to support content creators, ensuring that all team members have access to up-to-date resources and guidelines
Stay current with industry trends and emerging technologies, applying this knowledge to enhance the effectiveness of digital content
Contribute to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
Lead and/or participate in flexibly deployed work teams across the CMG network, contributing novel ideas or approaches based on their areas of expertise
Work autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
Demonstrates Proficiency within the following Key Competencies
Senior Marketing Managers are expected to consistently perform at a proficient level
(proficient is defined as leveraging competencies across the business in a consistent, integrated way)
Customer Understanding – I’m always learning about my customers, what they need, and the world they live in.
Competitive Value Creation – I determine the relevant, competitive, and profitable value story we offer to customers.
Strategy Development – I make smart choices about what efforts will help achieve customers’ goals and our goals.
Integrated Campaign Development – I build compelling, motivating campaigns that get customers to take action.
Project & Vendor Management – I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
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