Overview
Senior Marketing Manager – Customer Experience Jobs in Framingham, Massachusetts, USA at TJ Maxx
Discovery is at the core of everything we do – whether it’s a great value, incredible style, or building long-lasting partnerships with people around the world. That’s what makes TJX different. You can find it all across our brands: TJ Maxx, Marshalls, Home Goods, Sierra, and Homesense. Every one of our brands has one thing in common: environments that are always changing.
That’s just how we like it. Every day is an opportunity to discover something new about our business, our partnerships, and even about yourself. Come discover what different can mean for you.
Senior Marketing Manager – Customer Experience
The Opportunity:
Contribute To The Growth Of Your Career.
The Manager Of Marketing, TJ Maxx, is responsible for leading channel marketing strategies, with the intention of driving short- and long-term growth for the brand! The Manager Of Marketing has a strong understanding of the marketing landscape, channel standard methodologies, and brand priorities, and can easily translate insights and data into integrated marketing strategies and programs. This leader helps to establish and lead clear and compelling plans for their respective channels which can range fromretail experienceto social media.
Reporting directly to the Assistant Vice President of Marketing for TJ Maxx, this specific role is responsible for ensuring that the brand is expressed through the customer experience in our digital properties (site & e-mail) and overall in-store environment,inclusiveof seasonal signage, partnership with the TJX Rewards loyalty program and the opening of new stores. This individual will direct the development and lead marketing programs that improve the customer experience in-store and online.
This role will partner closely with key collaborators inStore Operations, Store Design,Merchandising, .com, Media, and Loyalty to ensure strategies and initiatives effectively convey the brand identity and build shopping environments that are easy, fun and underscore the value proposition.
TJX Marketing is committed to cultivating well-rounded marketers who have a collection of experiences and exposures that allow them to respond and flex to the needs of the business; media and consumer landscape – ultimately delivering positive momentum to the business and brand health. Joining our team means that throughout your TJX career, you will hold roles across brands and marketing functions, supporting and contributing to our strong focus of ensuring we meet our consumer needs, while also training and developing talent to best support the business.
Who We Are Looking For:
You.
Partner with the AVPD TJ Maxx, and internal collaborators, to contribute to the development of annual strategies and plans for TJ Maxxretail experience, email/site and new stores.
Drive marketing direction and coordinate team on execution of retail marketing plans for stores, seasonal sign packages, merchandise department opportunities and field opportunities.
Drive marketing direction and supervise team on execution of email and site content.
Liaise with the Merchant and Planning Teams to interpret business priorities and advise development of quarterly/seasonal digital and in-store content.
Partner with TJX Loyalty team to develop content that helps to drive growth of TJX Rewards program.
Collaborate withStore Operations, Store Design, Consumer Insights andMerchandisingon the development of new store prototypes and store design project…
Title: Senior Marketing Manager – Customer Experience
Company: TJ Maxx
Location: Framingham, Massachusetts, USA
Category: Marketing / Advertising / PR, Management
