Overview
Senior Marketing Manager, Dynamics Technology Solutions, APAC Jobs in Singapore, Singapore at Jones Lang LaSalle Incorporated
Senior Marketing Manager, Work Dynamics Technology Solutions, APAC
Solicitar remote type On-site locations Singapore time type Full time posted on Publicado hace 2 dÃas job requisition
JLL empowers you to shape a brighter way.
Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate,
skilled trades
or technology, or you’re looking to apply your relevant experience to a new industry,
join our team
as we help shape a brighter way forward.
Responsibilities
Be the APAC marketing owner defining a short- and long-term GTM strategy for Work Dynamics Technology solutions, owning and executing optimal marketing programs and delivering against this strategy;
Define geo-specific marketing plans that support the regional sales strategy; developing and implementing new and existing customer pipeline creation and acceleration sales plays and programs jointly with sales, field marketing, partners, and subject-matter experts;
Strategize, build, and execute integrated field campaigns that involve digital marketing, email marketing, direct mail marketing, and other channels, as required, with a goal of increasing
brand awareness
locally/regionally, and driving leads and MQLs for tech and
sustainability
offerings that improve the value and performance of our accounts/client’s real estate;
Manage account-based marketing activities, in partnership with sales including but not limited to, identifying target accounts, developing strategy, executing campaigns, accelerating existing sales opportunities, and deepen our existing customer relationships.
Research, choose, design, and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event nurture strategy to increase engagement, response rates, leads to the business. Forecast, measure, analyze and report on impact of in-person/virtual events & programs.
Help APAC technology sellers and business development teams with content conceptualisation and creation for email nurture campaigns, talk tracks, webinars, live events etc. Interlock to create consistent experience across marketing and outbound prospecting campaigns
Produce and manage a regional/field marketing calendar that includes regional/local activations, paid/earned media, and support around regional/national campaigns (in-reach/outreach).
Collaborate with regional/global marketing COEs to develop metrics to measure the success of marketing programs. This includes benchmarked ROI metrics by working with the sales and demand generation teams, managing, and analysing campaign data in Salesforce.
Identify opportunities to improve marketing and program effectiveness through better audience.
Manage regional/field marketing budget including, but not limited to local partnerships, sponsor ships,
brand ambassador
labor, media spend etc. working closely with field marketing teams.
Complete quarterly budget reviews and ROI analysis; pivot strategy to align with findings. Segmentation, account targeting, messaging, marketing techniques, PR, and …
Title: Senior Marketing Manager, Dynamics Technology Solutions, APAC
Company: Jones Lang LaSalle Incorporated
Location: Singapore, Singapore
Category: Marketing / Advertising / PR, Sales
