Overview
Senior Marketing Manager, Government Regions, US Federal, Public Sector Marketing Jobs in Seattle, Washington, USA at Amazon
Description
Are you an experienced field marketing manager with public sector experience? Are you passionate about how technology can be used to solve business problems and eager to shape the way organizations and government agencies modernize? Are you well-versed in using digital and event marketing to engage and delight your customers?
Amazon Web Services (AWS), a subsidiary of , is seeking a talented, self-directed, and experienced Senior Field Marketing Manager to drive awareness of AWS services and solutions to the Public Sector, which includes a wide range of US federal agencies. Candidates must be well-versed in the industrys customers, unique business challenges, and operational pain points.
Key job responsibilities
Drive the development of messaging, value propositions, marketing content, and go-to-market strategies for AWS Public Sector, including US federal government customers and partners
Lead marketing planning and execution, as well as sales support, for the AWS Government Regions team
Work closely with marketing and sales colleagues andleadershipteams to achieve business goals, including go-to-market campaigns and pipeline development
Develop compelling audience-specific messages and tools (videos, blogs, customer success stories, whitepapers, presentations, demos, how to guides, etc.) to be used online, at live events, and other channels
Lead the strategy and delivery of integrated marketing campaigns, focused on key AWS priority solution themes and topics that are designed to acquire and nurture customer leads
Manage marketing budget to support demand generation and pipeline development for the Government Regions team
Develop and execute digital strategies to drive business goals, position AWS as a cloud services leader, and measurably impact our customers missions
Develop detailed campaign project plans, creative briefs, and strategies, including: campaign goals, messaging, calls to action, segmentation, marketing distribution channels, and campaign schedules
Dive deep into data to provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision making for optimized campaign strategies
A day in the life
You will own development, execution, and measurement of go-to-market campaigns to increase thoughtleadership,customer engagement, sales opportunities, and market share. An ability to develop, execute, and measureimpactfuldigital marketing and event marketing campaigns is a must-have. This role will manage marketing funds to support demand generation, both for customers and partners. You will also be working alongside Sales, Business Development, Public Relations, and other Marketing leaders to deliver content, first-party events, and third-party sponsor ships targeted at IT decision makers, mission owners, influencers, and the C-suite.
Other responsibilities include, but are not limited to, account-based marketing tactics, measurement and reporting on marketing campaigns, internal communications, website development, social media, and paid media. This role will support our US Federal team leaders in the strategy, planning and execution of programs focused on the wide range of government customers and partners, with a focus on our Government Regions team.
About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to …
Title: Senior Marketing Manager, Government Regions, US Federal, Public Sector Marketing
Company: Amazon
Location: Seattle, Washington, USA
Category: Marketing / Advertising / PR, IT/Tech
