Overview
Senior Marketing Officer Jobs in Abu Dhabi, UAE/Dubai at International Community Schools (ICSchools)
International Community Schools | Full time Senior Marketing Officer Abu Dhabi, United Arab Emirates | Posted on 01/06/2025 Welcome to International Community Schools Abu Dhabi! At ICS, our unwavering commitment is to provide a stimulating and intellectually
challenging
environment that empowers our students to become
innovative
thinkers, creative problem solvers, and inspired learners, fully prepared to thrive in the 21st Century.
Renowned for our outstanding, holistic
education
and the development of future leaders, we have earned an enviable reputation in the region for delivering high-quality private
education
to students from FS/KG to Year 13/Grade 12. We offer a
diverse
range of curriculums, including both the British and American programs, as well as the International Baccalaureate (IB), Advance Placement (AP), and Ministry of
Education
(MOE) programs, exceeding minimum expectations and covering a wide array of subjects.
Job Description
The Senior Marketing Officer is a key member of the Marketing & Communications team, responsible for developing and executing integrated marketing campaigns that drive student enrollment across our group of schools. This role requires a strategic thinker with a
proven track record
of success in
education
marketing, strong
project management
skills, and a passion for creating
impactful
campaigns that resonate with prospective families.
Manages public relations, media outreach, and crisis
communication
.
Oversees strategy development,
resource allocation
, and key stakeholder engagement.
Creates storytelling, copywriting, and contentalignment.
Plan and implement multi-channel marketing campaigns across various platforms, including digital (social media, email, website, paid advertising), print, events, and public relations.
Collaborate with internal stakeholders (Admissions, Academics, Finance) to align marketing efforts with school priorities and enrollment goals.
Track campaign performance, analyze key metrics (e.g., website traffic, leads, conversion rates), and identify areas for improvement.
Develop and maintain a consistent brand identity across all marketing materials and channels.
Monitor online reviews and social media mentions, and proactively address any concerns.
Contribute to public relations efforts, including media outreach and press releases.
Develop and manage marketing budgets effectively.
Source and negotiate with vendors for marketing services (e.g., advertising, printing, photography). Requirements Bachelor’s degree in Marketing, Communications, or a related field.
3+ years of experience in
education
marketing or a related field.
Proven experience in developing and executing successful marketing campaigns.
Strong
project management
and organizational skills.
Excellent written and verbal
communication skills
.
Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media advertising, CRM systems).
Experience with
content creation (writing, editing, video production).Ability to work independently and as part of a team.
Passion for
education
and a commitment to student success. #J-18808-Ljbffr
Title: Senior Marketing Officer
Company: International Community Schools (ICSchools)
Location: Abu Dhabi, UAE/Dubai
Category: Marketing / Advertising / PR, Education / Teaching
