Overview
Senior Marketing Professional Jobs in Nashville, TN at DPR Construction
Who We Are:
On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.
Position Overview
On Location is seeking a Senior Director, Digital Marketing to serve as a strategic leader supporting both Marketing Core (NFL, NCAA, UFC, WWE, MLB, Golf and Tennis) and Olympics-related initiatives. This role will drive paid digital and growth marketing strategies efforts across key business verticals. As a shared resource, the Senior Director will ensure alignment between On Location’s global marketing initiatives and Olympic-specific programs, leveraging data-driven insights to optimize campaigns and maximize brand impact.
The ideal candidate has deep expertise in multi-channel marketing, strategic planning, and consumer engagement, with a strong understanding of sports, entertainment, and event-driven marketing. This position requires a blend of creative vision, analytical skills, and operational excellence to drive revenue growth and enhance customer experience.
Key Responsibilities
Strategic Planning & Leadership
Develop and execute paid digital marketing strategies that align with both On Location’s core business and Olympic-specific objectives.
Identify market trends, audience insights, and competitive positioning to develop the brand strategy
Collaborate with senior leadership to define marketing priorities and key performance indicators (KPIs).
Cross-Functional Collaboration
Partner with Marketing, Organic Social, Creative Services, Product, Ticket Sales, Ticket Ops and Technology teams to align marketing strategies with business goals.
Work closely with internal and external stakeholders, including rights holders, brand partners, and media agencies.
Act as a central point of contact between Marketing Core and Olympics teams to ensure seamless execution of digital initiatives and learnings.
Campaign Development & Execution
Lead multi-channel marketing campaigns (paid social, paid search, Meta, LinkedIn, etc.) to drive brand awareness and customer acquisition.
Construct accurate forecasts based on budgets, company goals, and trending performance metrics, ensuring alignment with strategic objectives
Analyze performance drivers at a granular level, surfacing actionable insights to improve campaign performance regularly
Ensure marketing assets and promotional materials reflect the brand’s tone, voice, and positioning.
Revenue Growth & Performance Marketing
Drive ticketing and hospitality package sales through targeted paid digital marketing efforts.
Optimize paid media strategies to increase conversions and ROI.
Develop and monitor marketing budgets, ensuring efficient allocation of resources.
Analytics & Reporting
Leverage data-driven insights to track campaign effectiveness and inform future strategies.
Monitor KPIs such as customer engagement, conversion rates, and brand sentiment across different channels.
Provide leadership with regular performance reports and actionable recommendations.
Olympic Marketing & Special Initiatives
Support the development of Olympic-specific marketing programs, ensuring compliance with sponsorship and licensing guidelines.
Lead storytelling and engagement strategies that capture the excitement and prestige of the Olympic Games.
Work closely with rights holders and event partners to activate sponsorships, hospitality experiences, and fan engagement initiatives.
Qualifications & Experience
10+ years of experience in marketing, preferably within sports, entertainment, or large-scale events.
Strong understanding of Olympic marketing guidelines, sponsorship activation, and global event branding is a plus.
Expertise in digital marketing, paid media, content strategy, and experiential marketing.
Proven track record of developing high-impact marketing campaigns that drive revenue and engagement.
Strong analytical skills, with experience in performance marketing and data-driven decision-making.
Excellent leadership, communication, and stakeholder management skills.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Deep knowledge of consumer behaviors across key passion points, including sports, culture, entertainment, and travel.
Knowledge of b2b digital strategies, targeting, funnel and measurement
Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Range Minimum :
$138,750 annually
Hiring Range Maximum:
$185,000 annually
Title: Senior Marketing Professional
Company: DPR Construction
Location: Nashville, TN
