Overview
Senior Marketing Specialist Jobs in Minneapolis, Minnesota, USA at Mighty Spark
Classification:
Full Time | Individual Contributor
Location:Minneapolis | Mighty Spark HQ + Hybrid
Reports to:Director of Marketing
About Mighty Spark
Mighty Spark is a small and growing food company headquartered in Minneapolis, MN, producing high-quality, delicious chicken products. We believe in eating well and giving back in a real way, so in partnership with our retail customers & Feeding America, we donate 1 million meals annually to ignite positive change and help reduce food insecurity.
Mission:
To unleash the power of a small spark that ignites meaningful change
Vision:
To elevate chicken to its rightful place in healthy meat snacking
Values:
Community, Originality, Balance – these values reflect our business from the inside-out, from our culture to our partnerships and ultimately, our consumer
Mighty Spark HQ is in Loring Park in downtown, Minneapolis. This role must be located in Minneapolis and working in the office a few days per week, with a hybrid schedule depending on the needs of the team and role.
Role Overview
We’re on the hunt for a passionate, driven marketing professional looking to grow their career in adynamic,exciting, andsupportive environment. This role is multi-faceted and will allow you to support across all parts of the marketing communications environment – from grassroots, sampling, and events, to digital and social, to the complex world of e-commerce and retail media. This is a Mar Comm generalist role, not a specialist in any certain realm of marketing (i.e., social media, events, etc.)
The role will be both tactical and strategic – the ideal fit won’t shy away from ‘getting their hands dirty’ and getting into the weeds across various tactics and support functions, but is also comfortable raising their hand, sharing their opinion, and proposing – and executing – ideas and strategies to drive the business forward.
What You’ll Do
Shopper marketing is an important part of our marketing strategy and will be a key part of this role. Details:
In partnership with Marketing, Sales, and Agency Partners, plan, track, and execute various shopper marketing tactics, including demos/sampling, coupons, and other promotional tactics
Lead the creation, deployment, and measurement of all coupons at the brand and retailer level
Act as primary contact for various partners/vendors to manage and execute shopper/retail programs
Grassroots & Sampling Program
Support the development and execution of a holistic grassroots and sampling program to drive trial of Mighty Spark products across relevant businesses & organizations, influential individuals, and interested parties. Details:
Outbound and inboundcommunicationwith relevant parties
Shipping product to designated locations
Responding to consumer questions and requests; sending digital or physical coupons
Overallproject management– organization, tracking, and measurement of key activities
Additional ideas and creative thinking welcome!
Social Media Support
In partnership with Marketing Team & Agency, support the ongoing ideation of social concepts & posts
Support influencer and Mighty Spark fan/ambassador programs
Participate in content review/approvals, paid social campaigns, reporting, and more
Digital Media Campaign Support
Support digital marketing and media campaigns in partnership with Marketing Team and Agency Partner(s)
Creative & Asset Development
Project m…
Title: Senior Marketing Specialist
Company: Mighty Spark
Location: Minneapolis, Minnesota, USA
Category: Marketing / Advertising / PR, Sales
