Overview
Senior Marketing Strategy Manager Jobs in Charleston, SC at Charlestowne Hotels
Charleston, SC The Senior Marketing Manager specializes in marketing strategy, account management, campaign & media planning, and oversight of executed strategy. This person will also lead strategic thinking of brand voice and standards online and offline. The Marketing Manager works closely with the Operations team, Hotel General Managers, and Revenue Management Team to determine revenue goals and expectations. The Marketing Manager then drives the developed strategy, by communicating internally with the Project Management and Creative Team.
This position is a hybrid office role and must live in the Charleston, SC area.
Directives:
Annual marketing and campaign plan development based on seasonality, month, and segmentation
Annual marketing budget based on property goals
Ongoing planning for various properties
Manage onboarding marketing for select new development and hotel takeovers (from brand development and collateral needs to ongoing digital strategy)
Relationship management with operations, owners, and shareholders
Responsibilities:
Lead and oversee the development of marketing plans and strategy
Act as the liaise between internal departments (Project Management, Creative, Revenue Management, Operations), on-property team, vendors, and clients
Keep the Director of Marketing Strategy informed of client activities and challenges
Ability to present marketing plans and budgets to clients
Prepare monthly marketing reports
Skills and Attributes:
Must have a positive attitude and enjoy working within a team environment
Possess the ability to be flexible and adapt to changing client objectives
Ability to manage priorities and fluctuations in workload
Technical proficiency and understanding of marketing platforms and systems such as: CRM, CMS, analytics, paid search, social media, etc.
High level understanding of hospitality platforms and systems: PMS, CRS, POS, etc.
Creative eye for design and design consistency
Excellent written and oral communication skills
Personal Attributes:
Organized
Communicator
Analytical
Problem-solver
Attention to detail
Diplomatic
Decision-maker
Adaptive
Resourceful
Required Education & Experience:
Bachelors degree in marketing, communication, hospitality or a related field
Minimum of 7 years related experience to marketing
Minimum of 2 years related experience to hospitality
Brand: Charlestowne Hotels
Address: 28 Bridgeside Blvd Suite 201 Charleston, SC – 29464
Property Description: Charlestowne Corporate Office
Property Number: 7230
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Title: Senior Marketing Strategy Manager
Company: Charlestowne Hotels
Location: Charleston, SC
