Overview
Senior Performance Marketing Manager Jobs in Mumbai, Maharashtra, India at Traya
Role
Summary:
As a Senior Performance Marketing Manager, you will lead the strategy and execution of our digital marketing initiatives. You will be responsible for managing and optimizing performance marketing channels, such as paid search, social media, display, and affiliate marketing. Your
leadership
and analytical expertise will help drive growth, maximize ROI, and shape our overall marketing strategy.
Key Responsibilities:
Develop and lead digital marketing campaigns across PPC, display, social media, affiliate, and other performance channels.
Monitor, analyze, and optimize campaign performance, providing strategic insights and recommendations to maximize ROI.
Oversee A/B testing and experiments to refine ad creatives, targeting, and landing page
optimization
.
Collaborate closely with the creative team to produce compelling ad copy and visuals that resonate with target audiences.
Work cross-functionally with teams such as sales and product to ensure marketing efforts align with broader business goals.
Track, report, and present key performance metrics (e.g., CTR, conversion rates, CPA, ROI) to stakeholders and executive
leadership
.
Manage and allocate budgets effectively across channels to ensure efficient use of resources.
Stay current with industry trends and new digital marketing tools to maintain a competitive edge.
Qualifications:
Bachelor’s degree in Marketing, Business, Statistics, or a related field.
Proven  years of experience  in digital marketing, particularly in performance marketing and analytics.
Strong
analytical skills
with a deep understanding of data analysis, reporting, and decision-making.
Proficiency in key digital marketing platforms (e.g., Google Ads, Facebook Ads, Google Analytics).
Experience with
A/B testing and
optimization
tools (e.g., Optimizely, Google Optimize).
Excellent
communication
and presentation skills, with the ability to translate data insights into actionable recommendations.
Ability to lead and collaborate within
cross-functional teams
.
Preferred
Skills and Experience:
Google Search Ads
Facebook Ads
Google Analytics
Affiliate Marketing
You Tube Ads
App Campaigns
Advanced Excel proficiency
What We Offer:
Competitive salary
and
benefits package
.
Opportunities for
professional growth
and development.
A
collaborative
and
inclusive work environment
.
Title: Senior Performance Marketing Manager
Company: Traya
Location: Mumbai, Maharashtra, India
Category: Marketing / Advertising / PR, IT/Tech
