Overview
Senior Principal, Basketball Marketing Jobs in Quincy, Massachusetts, USA at Converse
Senior Principal, Basketball Marketing, Global – Converse
We are seeking an expert marketing leader who will drive the marketing vision for Basketball s person will report into the Senior Director of Global Marketing  will lead the cross-functional brand offense working with product merchandising, marketing, marketplace, communications, social, and more.
Who We Are Looking For
We are looking for an expert marketing leader with a hyperfocus on basketball who will be responsible for providing brand management, strategic leadership, team collaboration, functional excellence, and direction for the Converse brand. This person will create the seasonal basketball marketing plan and manage its execution across the globe with a focus in North America and Western Europe. You will drive brand energy and fuel consumer demand within our basketball space.
This role will help to build a strong connection between Converse and basketball strategic planning. You will participate in the creation and development of a long-term vision for Converse basketball. You will lead a brand offense focused on the consumer that will impact Converse business growth. This position is responsible for setting the seasonal direction for the Global Basketball Marketing function and Geo Marketing teams for cohesive execution.
This will ensure that the consumer is at the forefront of all strategic planning and execution while managing tight budgets and being solution-oriented.
You obsess over the consumer. This person will integrate Geo-voice through regular insights and emerging trends sessions. You will serve as a hub; ensuring alignment across key functional and geo execution of the consumer journey. Connect us through the making of the product, selling it, and branding it.
Communication is key to success. You will engage and inspire teams with what’s happening in basketball. You will build strong relationships within the community and with our athletes, partners, and agencies. You will be transparent, communicating well and often with extended teams.
What You Bring
Bachelor’s degree or equivalent combination of education, experience, or training
Minimum of 8 years of brand marketing or brand management experience with a specific focus on basketball
Consumer-centered and community-driven
Global execution experience
Digital acumen with a strong understanding of the current consumer landscape in basketball culture
Big picture thinker who can connect our daily work to our critical enterprise priorities
Extremely strong cross-functional collaborator
Experience translating strategy into execution
Strong business acumen
Exceptional written and verbal communication skills
Strong leadership presence and ability to lead through influence
Must have professional experience aligned to basketball
Seniority level
Executive
Employment type
Full-time
Job function
Marketing
Industries
Retail
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Title: Senior Principal, Basketball Marketing
Company: Converse
Location: Quincy, Massachusetts, USA
Category: Marketing / Advertising / PR (Marketing Manager), Sports/Fitness/Wellness
