Overview
Senior Principal, Digital Marketing Jobs in Bowie, Maryland, USA at Inovalon
Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building.
Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare’s greatest needs. Through our mission-based culture ofinclusionandinnovation, our organization brings value not just to our customers, but to the millions of patients and members they serve.
Position Overview
The Senior Principal, Digital Marketing has five primary responsibilities:
Partner with marketers to enhance digital channels and campaigns
Optimize processes and documentation associated with key systems
Execute and optimize the company’s digital marketing strategy
Assist with theprofessional developmentof the in-house digital and marketing automation team
Oversee relationships with some external vendors, contractors, and agencies
This role will collaborate with the team to consistently meet and/or exceed mutually agreed-upon Key Performance Indicators (KPIs). The role will leverage analytic data to develop digital programs and campaigns that nurture sales prospects to create greater velocity through the sales pipeline.
The role will interact with key departments, including Marketing, Sales, Sales Operations, Product Development, IT, and Customer Operations. In this role, the Director of Digital Marketing will adopt industry best practices, work toward establishing new industry best practices at the company, and then share these with the B2B marketing community at large.
Duties
and Responsibilities
• Responsible for portions of Mar Tech stack and its interoperability.
• Assist with the development of a digital marketing roadmap to transform the company’s digital lead and demand generation marketing efforts across all channels, implementing best practices using data and insights for continued success.
• Assist with management of SEO partners/agencies and interpret data, identify key findings, make recommendations, and implement changes based on those findings for future SEO improvements.
• Assist with the creation of the Marketing department’s digital strategy that builds brand and creates revenue growth through lead and demand generation utilizing PPC, web traffic, social, and email.
• Develop A/B or multivariant testing andoptimizationprocesses to improve efficiencies, program performance, and competitive advantages continually.
• Assist with the oversight and maintenance of the website while working in conjunction with other Marketing team members and key stakeholders outside the department.
• Maintain compliance with Inovalon’s policies, procedures, and mission statement.
• Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times concerning any aspect of the data handled or services rendered in the undertaking of the position.
• Fulfill those responsibilities and/or duties that Inovalon may provide to achieve the Employer’s operational and financial success.
Job Requirements
• Minimum of 7 years of digital marketing experience.
• Experience with Marketo or another marketing automation tool.
• Experience w…
Title: Senior Principal, Digital Marketing
Company: Inovalon
Location: Bowie, Maryland, USA
Category: Marketing / Advertising / PR, IT/Tech
