Overview
Senior Product Manager, Ads and Monetization – WNBA Jobs in New York, New York, USA at National Basketball Association
Location: New York
WORK OPTION:
Remote The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
Job Summary:
The WNBA’s digital products are generating global fan interest. Continuously pushing boundaries and setting new records, the league is building a best-in-class digital product suite that millions of fans and partners are actively engaging with.
The WNBA’s digital product team is looking for a talented product owner to lead key monetization efforts across platforms with a focus on ads and our WNBA League Pass product. This individual will play a key role in product development initiatives that shape the future of the WNBA’s ongoing
digital transformation
and revenue growth. The WNBA is creating a multi-platform experience that connects WNBA fans to free and premium content while innovating in the delivery of live games, personalized experiences, emerging technologies, and monetization opportunities.
Major Responsibilities Lead the strategy and execution of ad products, from conception through launch and iteration, to drive monetization and user engagement across the platform.
Own the roadmap for the ads and monetization business, working closely with engineering, design, data, and marketing teams to deliver
impactful
solutions that align with overall business goals.
Develop a deep understanding of the ad-tech ecosystem, including programmatic advertising, demand-side platforms (DSPs), ad networks, and user targeting, to drive
innovation
in ad products.
Work with
cross-functional teams
(engineering, design, data science, marketing) to create seamless ad experiences that enhance user engagement while balancing monetization goals.
Analyze key performance metrics (e.g., ad revenue, CPM, CPC, CTR) to optimize ad products and improve business outcomes, while ensuring the ads experience is non-intrusive and valuable to users.
Define and prioritize product features and enhancements based on user feedback, market trends, and business objectives, ensuring alignment with overall product strategy.
Collaborate with data teams to define and track success metrics for ad products and optimize based on data insights, testing, and feedback loops.
Work closely with sales and marketing teams to understand customer needs and translate them into actionable product features that improve ad sales, targeting, and effectiveness.
Ensure compliance with privacy regulations (e.g., GDPR, CCPA) and industry standards for advertising, balancing revenue generation with user trust and data security.
Maintain a deep knowledge of market trends and competitor products, identifying opportunities for differentiation and
innovation
within the ad space.
Manage relationships with third-party vendors and advertising platforms, such as ad exchanges, SSPs, and DSPs, to improve ad delivery and monetizatio…
Title: Senior Product Manager, Ads and Monetization – WNBA
Company: National Basketball Association
Location: New York, New York, USA
Category: IT/Tech, Marketing / Advertising / PR
