Overview
Senior Product Marketer – PCO Marketing Jobs in Lincoln, Nebraska, USA at Humana
Become a part of our caring community and help us put health first
Humana’s Primary Care Organization (PCO) is looking for a Senior Product Marketer to join the Local Acquisition Strategy team. The Primary Care Organization is Humana’s senior-focused healthcare provider. Our national primary care centers provide value-based care and represent more than 300+ physician practices, 750+ clinicians, and 300k+ patients across 25+ markets. The Primary Care Organization (PCO) is in the midst of significant growth.
As a Senior Product Marketer on the Local Acquisition Strategy team, you will be an important part of the Marketing team and vital to the success of the PCO. We’re looking for a talented marketer who will play a key role in developing marketing strategies that deliver growth and build the Center Well and Conviva brands supporting our Management Service Organization (MSO) business.
What you’ll do…
Reporting to a Product Marketing Lead of the Local Acquisition Strategy team, you will be responsible for leading and supporting the cross-division efforts of the MSO & Independent Practice Association (IPA) business segment and serve as a critical conduit to the Local Strategy team and select business partners, facilitating seamlesscommunicationand strategic alignment. This includes analyzing market trends, consumer behaviors, and competitive dynamics to support marketing strategies that enhance brand positioning and increase market share.
Specifically in the role, you will be responsible for the development and implementation of sophisticated marketing tools and resources that are tailored to driving growth and enhancing operational effectiveness for our MSO business. This involves collaborating withcross-functional teamsto ensure the alignment of marketing strategies with overall business goals, optimizing marketing campaigns for maximum effectiveness, and adjusting strategies based on performance data and market feedback.
You’ll make an impact as you…
Engage in closecollaborationwith the MSO/IPA business team to refine and advance the growth strategy, addressing both B2B and B2C opportunities.
Lead the creation of comprehensive and scalable resources aimed at empowering our affiliate partners with tools that enable them to grow their practices, independently.
Oversee the implementation of strategic initiatives, ensuring they are executed efficiently and effectively, and adjusting based on performance data and feedback from stakeholders.
Serve as a communicator across markets to support the local strategy team in socializing IPA/MSO marketing updates, addressing business partner inquiries and supporting special projects.
You’ll sweep us off our feet if…
You bring deep strategic marketing expertise with experience in conducting consumer/market analysis, craftinginnovativestrategies, and making effective decisions that advance business objectives.
You are a polished communicator with the ability to leverage data and information in a clear and concise fashion. You are passionate about not just sharing data but telling a story through meaningful insights.
You have strong experience working in traditional and emerging marketing channels, including TV, search, digital, social.
You have experience working with an online e-commerce marketing storefront, including managing relationship with vendors, understanding of product catalog management.
You thrive when working fast, playing well with others, and conquer…
Title: Senior Product Marketer – PCO Marketing
Company: Humana
Location: Lincoln, Nebraska, USA
Category: Marketing / Advertising / PR, Business
