Overview
Senior Product Marketing Manager, Device Solutions Jobs in New York, New York, USA at Amazon
Location: New York
Senior Product Marketing Manager, Amazon Device Solutions
Job  |  Services LLC
As a Senior Product Marketing Manager for Amazon Device Solutions (ADS), you will spearhead the marketing strategy and execution for ourinnovativeB2B products, including the Amazon Signage Stick and associated software services. Working closely with our Product, Launch, and Business Development teams, you’ll craft compelling narratives and go-to-market plans that resonate with SMBs and enterprise customers in the digital signage and smart office solutions markets.
Your roleis crucial in establishing ADS’s presence in the multi-billion dollar digital signage market. You’ll drive product awareness through all channels, own a roadmap of tests to optimize the B2B customer experience, and increase conversion rates. Involved in both short and long-termstrategic planning, you’ll support go-to-market functions for new offerings and own key aspects of the online customer journey.
Thiscollaborativerole requires balancing strategic thinking withhands-onexecution to drive ADS’s growth in the B2B space.
Key job responsibilities
Develop and execute data-driven, multi-channel marketing campaigns for B2B audiences, including managing online traffic channels and optimizing performance through A/B testing.
Conduct market research and competitive analysis to inform product positioning and marketing strategies.
Create compelling content and sales enablement materials that translate technical features into B2B customer benefits.
Collaborate with Product, Go-To-Market, and UX teams to define digital strategies for new product launches.
Develop and manage relationships with key industry partners for co-marketing initiatives.
Analyze campaign performance metrics, traffic data, and customer segment trends, providing regular insights toleadership.
Lead the creation and execution of marketing strategies for major Amazon events and initiatives.
Manage the marketing budget and allocate resources for maximum impact across various initiatives.
Stay abreast of industry trends and collaborate with internal teams to scale best practices across markets.
Utilize customer segment research to identify longer-term channel, customer, and market segment trends in the B2B space.
Lead the development of marketing collateral, including product sheets, case studies, whitepapers, and presentation decks.
Manage relationships with partners, integrators and customers to develop co-marketing initiatives.
A day in the life
Your day might start by analyzing performance data from digital marketing campaigns for the Amazon Signage Stick. Mid-morning, you could lead a cross-functional meeting to refine the digital strategy for an upcoming product launch, discussing A/B testing plans to optimize the B2B customer journey.
After lunch, you might collaborate with the creative team on this week’s email campaign targeting SMB retail customers. Later, you could dive into customer segment research for long-term channel strategy insights.
You might end your day planning a co-marketing initiative with a key partner or customer. Throughout, you’ll balance strategic thinking withhands-onexecution, driving results and optimizing the B2B customer experience.
BASIC QUALIFICATIONS
– Bachelor’s degree in marketing, communications, business, or equivalent
– Experience building, executing and scaling cross-functional marketing programs
– Experience leading go-to-market for consumer …
Title: Senior Product Marketing Manager, Device Solutions
Company: Amazon
Location: New York, New York, USA
Category: Marketing / Advertising / PR, IT/Tech
