Overview
Senior Product Marketing Manager/Security B2B Products: Threat Intelligence Jobs in Riyadh, Saudi Arabia at Kaspersky Lab
Senior Product Marketing Manager (Security B2B Products: Threat Intelligence)
Market Intelligence and Competitive Analysis
Deeply understand our customers, their buying criteria, and decision-making processes
Understanding of the information security market, its technologies, prospective and drivers
Stay ahead of competitors, knowing their current strategies and future plans
Deep work with consulting and research agencies
Product Positioning and Messaging
Tight collaboration with Product Manager: define target audiences, their needs and problems
Create compelling product positioning and value propositions that resonate with our target customers personas
Craft clear and impactful product messaging
Marketing Content Development
Develop essential product marketing materials: datasheets, presentations, GTM strategy, whitepapers, etc.
Ensure product marketing aligns with the company’s and brand strategy
Product Launch Management
Tight collaboration with launch managers, sales academy, competitive analysis team, marketing campaign, social media and PR, business development etc
Develop launch plans in conjunction with the launch manager
Conduct training sessions, webinars, and workshops for internal teams and external partners
Continuously assess the effectiveness of product marketing assets and activities
Thought Leadership and Evangelism (would be a plus)
Act as the primary thought leader for the products you support, including speaking engagements and written works
Promote Kaspersky’s products at live and online events, collaborating with industry analysts, and writing blog posts
Required Experience:
3-5+ years of product marketing experience, with at least 2 years in a market-facing role.
Proven achievements in product marketing of software or services.
Advanced English proficiency.
Excellent written and verbal communication skills.
Team player with strong interpersonal skills and the ability to work independently.
Preferred Qualifications:
Strong understanding of the corporate cybersecurity market, including segmentation, trends, customer challenges, and key vendors.
Knowledge of the modern threat landscape and B2B-specific threat environment.
Familiarity with the enterprise sales process for IT/IT security projects.
Experience in go-to-market strategy development and product launches.
Public speaking experience and published works in IT/IT Security press.
Proficiency in productivity applications like Microsoft Office, Confluence, Jira.
Familiar with marketing automation tools like Marketo.
This role offers a dynamic opportunity to shape the product marketing strategy for Kaspersky B2B Products. If you have a passion for cybersecurity and a track record of driving product success, we invite you to apply and join our team.
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Title: Senior Product Marketing Manager/Security B2B Products: Threat Intelligence
Company: Kaspersky Lab
Location: Riyadh, Saudi Arabia
Category: Marketing / Advertising / PR (Digital Marketing, Marketing Manager, Product Marketing, Marketing Strategy)
