Overview
Senior Product Marketing Manager, Venture Capital Jobs in San Francisco, California, USA at Carta
The Company You’ll Join Carta develops
purpose
-built software that transforms traditional accounting into a powerful growth engine.
Carta’s world-class fund administration platform supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under management in venture capital and private equity.
Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more.
Together, Carta is setting a new standard as the end-to-end platform for private markets. Our best-in-class solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed ground-up to support the strategic impact of the fund CFO.For more information about our offices and culture, check out our Carta careers page.
The Problems You’ll Solve At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Senior Product Marketing Manager focused on our Venture Capital (VC) segment, you’ll work to:
Bring deep investment in the VC fund CFO persona and the buying group therein (finance, accounting) to your work on how we launch and sustain products in market
Design launches across all tiers, from new product introductions to
customer retention
upgrades
Partner with the GTM team on RACI design and evolutions for launch tiers, and execution therein. Decide bill of materials (BOM) required for each launch tier and ensures delivery against BOMDeploy
impactful
PMM planning and prioritization in conjunction with the wider marketing team that integrates product roadmap, GTM and demand gen requirements for launches. Evaluate and decide what product marketing investments are needed for success, in both deliverables and resourcing
Inform pricing strategy and decision making through market research and GTM analysis in conjunction with the GTM Strategy team Develop and curate performant marketing assets including but not limited to product collateral, multimedia/creative  assets, market-facing presentations, campaign assets, sales-supporting pieces and channel marketing materials   Work closely with our Creative and Program Management teams to deliver marketing assets aligned to product goals
Enable strong creative execution through high-quality briefs
Operate cross functionally with partners and stakeholders in Product/PMM, Creative/Brand, Demand Gen, Integrated Marketing (including Events), Customer Marketing, Business Development, Enablement and Sales Create marketing strategies for existing products/product features informed by customer research, in conjunction with PMM peers and Customer Marketing Act as a key owner in analytics for launch performance for both reporting and to inform decision making on GTM strategy
Partner with Integrated Marketing to reflect product objectives in quarterly and lifecycle campaigns
Collaborate with the performance marketing team on paid activations to support GTM objectives
Work closely with Growth Marketing on upsell/cross-sell motions for new revenue with adjacent, value-add products to our PLG offerings
Collaborate with product managers, product marke…
Title: Senior Product Marketing Manager, Venture Capital
Company: Carta
Location: San Francisco, California, USA
Category: Marketing / Advertising / PR
