Overview
Senior Product Marketing Specialist (Remote United States) Jobs in Texas at The Zebra
About Binance.US:
Binance.US is America’s #1 Crypto Platform for Low Fees, featuring secure access to 150+ popular cryptocurrencies. Founded in 2019 and headquartered in Miami, Florida, Binance.US has emerged as a leading destination for customers looking to buy, trade, stake, transfer, and hold digital assets with confidence. Built for U.S. consumers, Binance.US strictly abides by U.S. regulations and operates with transparency and accountability. Binance.US is a separate independent company from Binance.com and utilizes its innovative technology stack under a licensing agreement.
About This Role:
The Senior Director, Performance Marketing is part of the Data team and reports to our VP, Growth, Data & Analytics. As the Senior Director, Performance Marketing, you will be responsible for driving our growth to new heights through innovative marketing techniques and data-driven decision-making. You will partner with our Data, Marketing, Product and Executive teams, to drive performance of Binance.US marketing efforts.
Core Responsibilities:
Develop and oversee a comprehensive performance marketing strategy across paid social, SEM, and other channels.
Define clear goals and KPIs that align with broader marketing objectives for growth marketing campaigns, channels and the paid marketing program overall.
Build, manage and mentor a team of growth marketing experts.
Partner with data analysts to build and maintain dashboards for tracking KPIs, experiment results and overall performance trends.
Leverage performance data to identify opportunities for improvement within and across channels to maximize marketing ROI.
Build a culture of data driven performance marketing and ensure proper measurement of the impact of every dollar spent on marketing efforts.
Proactively explore and test new channels, campaign types, tactics and strategies to create a system of continuous optimization and improvement.
Design and manage an experimentation framework to test and scale new performance marketing opportunities including within existing and across emerging channels.
Lead partnerships with internal teams, including creative, analytics, copywriting, product, business operations, legal, and others, to bring cohesive and data-driven campaigns to life.
Proactively communicate with stakeholders across the organization, providing insights and updates on the performance marketing program’s impact.
Preferred Skills/Experience:
15+ years of performance marketing experience running global digital campaigns
10+ years of experience in paid search, demand generation, content marketing and social marketing, managing multi-million dollar budgets
Extensive experience building playbooks for investing in digital channels with positive ROI
Ability to work with product leaders to influence product direction to help achieve growth targets
Demonstrated fluency in data and analytics to work effectively with the data science team
Experience in managing a team of performance marketing/user acquisition experts
Previous experience in a digital marketing agency is a bonus
Salary:
The starting pay range for this role is between USD$275,000 – USD$300,000 for all U.S. remote locations. The actual base pay will vary, and is dependent upon many factors, such as transferable skill sets, work experience, business needs, and market demands. The base pay range is subject to change.
Binance.US is an Equal Opportunity Employer. Our mission is to give Americans access to a broad array of digital assets, and we thrive because of the diverse and inclusive team that we are building. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.
Binance.US complies with Federal Transparency in Coverage regulations by providing a link to machine readable files related to the health plans offered to our employees. The machine-readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data including negotiated service rates, and out-of-network allowed amounts between health plans and healthcare providers.
Compensation Range: $275K – $300K
Title: Senior Product Marketing Specialist (Remote United States)
Company: The Zebra
Location: Texas
