Overview
Senior Social Manager Jobs in Toronto, Ontario, Canada at Omnicom Media Group
The Senior Manager, Social, plays a pivotal role in delivering client business objectives through customized, insight-driven paid social programs. This role will oversee the execution of social media strategies, maintain strong relationships with social partners, and ensure that clients receive access to the mostinnovativeand premium opportunities available. The Senior Manager will steward tactical social plan development, implementation, andoptimization, providing ongoing performance reporting to maximize return on investment.
Responsibilities
Support the development of highly strategic andinnovativepaid social media strategies that align with client campaign and business objectives.
Own all aspects of paid social campaign management, including platform builds, Prisma entry,quality assurance, optimizations, pacing, and post-campaign analysis. Ensure seamless execution across all social initiatives.
Engage with clients to understand their business needs, deliver insightful performance recaps, and present strategic recommendations. Build and maintain strong relationships with clients and social platform partners to ensure premium access to opportunities andup-to-dateindustry trends.
Mentor junior team members, overseeing their day-to-day activities. Provide oversight, training, and support to ensurecontinuous learningandprofessional growthwithin the team.
Collaborate with Strategy, Marketing Science, and Activation teams to driveinnovationand capability development in paid social programs. Ensure social initiatives are seamlessly integrated with broader media strategies across channels.
Build and maintain relationships with key social platform partners, staying informed on the latest trends, best practices, and opportunities to enhance capabilities for clients.
Continuously monitor campaign performance, providing insightful performance reporting andoptimizationrecommendations to maximize ROI and drive client success.
Conduct platform-level forecasting and identifyopportunities for growthand efficiency within paid social programs.
Support the implementation of internal processes andquality controlinitiatives to ensure error-free execution of tasks and continual improvement across all social campaigns.
Leverage Omni, our people-based marketing platform, to drive targeted audience activation, developinnovativechannel planning strategies, analyze digital content inventory, and contribute to the overall success of marketing initiatives.
Education
Relevant post-secondaryeducation, training, or equivalent experience
Certifications
Meta Blueprint
Meta Valueprop
Additional
Certifications:
Tik Tok Academy, Snap Focus, Pinterest Academy, Reddit Fundamentals
Skills
Strong Analytical (Advanced) (Advanced) and strategic thinking (Advanced) (Advanced) abilities, with the capability to derive actionable insights from Data (Advanced) (Advanced).
ExceptionalCommunication(Advanced) (Advanced) and interpersonal (Advanced) (Advanced) skills, with the ability to collaborate effectively withcross-functional teamsand build relationships with external partners.
Campaign Management (Advanced) (Advanced) Managing the end-to-end execution (Advanced) of paid social campaigns (Advanced), from strategy development toOptimization(Advanced) and post-campaign analysis (Advanced).
Proficiency in Media Planning (Expert) (Expert) (Proficient) and buying tools and platforms (Expert) (Proficient)
Presentation (Advanced) &Communication Skills(Advanced) Effectively presenting recommendations and …
Title: Senior Social Manager
Company: Omnicom Media Group
Location: Toronto, Ontario, Canada
Category: Marketing / Advertising / PR
