Overview
Senior Strategic Brand Planner Jobs in Austin, Texas, USA at Aquent
Overview
Placement Type:
Temporary
Salary:
$35-40 per hour W2
Start Date:
01.20.2025
We are seeking a highly experienced and
innovative
Senior Strategic Brand Planner who combines the analytical rigor of a marketing researcher with the visionary thinking of an advertising strategist. This role is perfect for a candidate with a passion for uncovering what makes audiences tick and translating those insights into creative strategies that drive
impactful
, audience-focused creative briefs and resulting campaigns.
As a key contributor, you will lead research-driven creative strategy development by designing and executing research methodologies, distilling findings into actionable insights, and crafting powerful creative briefs. You’ll collaborate closely with brand and creative teams, ensuring all campaigns are grounded in data-driven insights while remaining imaginative and compelling.
The ideal candidate thrives on turning complex data into simple, inspiring ideas and is comfortable working autonomously to manage multiple, large-scale strategic initiatives.
Key Responsibilities:
Research Design and Execution
Design and execute qualitative and quantitative research learning plans to uncover key audience insights, market trends, and competitive opportunities.
Identify and manage research vendors throughout project – from contract and budget logistics to questionnaire/discussion guide, fielding and reporting
Synthesize and interpret data to identify behavioral drivers, consumer motivations, and cultural shifts.
Present actionable insights through clear, visually compelling reports to inform creative strategy and decision-making.
Act as a trusted advisor to creative teams, offering research-backed perspectives that elevate the quality and effectiveness of deliverables.
Creative Strategy Development:
Lead the development of creative strategies for integrated 360-degree advertising campaigns, ensuring alignment with marketing objectives, business goals, and research findings.
Authorimpactfulcreative briefs, including audience profiles, message/communicationmatrices and journey maps, that inspireinnovativeconcepts and executions.
Leverage social listening, market data, and proprietary research to refine audience understanding and drive campaign relevance.
Provide ongoing strategic guidance during the brainstorming, concepting, and execution phases of creative development.
Partner with creative, brand to align research insights with campaign objectives and creative outputs.
Leads social media and digital strategy planning, integrating insights to create cohesive upper- to mid-funnel campaigns.
Other:
Collaborates across creative, brand management, andproject managementteams to ensure strategies align with research insights and marketing objectives.
Provides research-backed strategic guidance to creative teams during brainstorming, concept development, and executional phases.
Skills & Qualifications:
Research Expertise:
Proficient in designing and conducting qualitative and quantitative research, including surveys, focus groups, and data analysis.
Creative & Analytical Balance:
Ability to integrate creative intuition with research-backed evidence to inform strategies.
Storytelling:
Skilled in crafting compelling narratives that connect dots between data, insights and creative opportunities and presenting …
Title: Senior Strategic Brand Planner
Company: Aquent
Location: Austin, Texas, USA
Category: Marketing / Advertising / PR, Creative Arts/Media
