Overview
Senior Strategist, Digital/Health Jobs in New York, New York, USA at MSL (Global)
Position: Senior Strategist, Digital (Health)
Location: New York
At MSL, we’re on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the moreimpactfulyou can be. We’re proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we’re looking for passionate creators and storytellers who want to do the same.
But it’s not just our work (and the awards we win for it) that energizes us, it’s who we are as a team. A team of powerhouse professionals that is driven by three core values:
Leading, Learning and Loving. A team that has ranked us a “Best Place to Work” in the industry year over year.
And we are ready to bring a new Strategist, Digital on that journey. One with a passion for social media and influencer, and who is okay calling Boston, LA, Atlanta, Chicago or New York their home base.
What we’re looking for: A Senior Strategist, Digital for MSL’s DigitalInnovationCenter of Excellence, focusing on Healthcare clients for the agency.
What you bring to the table:MSL is seeking a digital-first communicator with experience ideating and developingimpactfulinitiatives in the healthcare vertical. We are looking for an ambitious,results-orientedprofessional with experience creating digital storytelling arcs for multiple platforms and in a variety of formats/styles, for both brand channels and influencers. Candidates should have experience with best practices and specifications for top content platforms along with an understanding of how owned, earned and paid content integrates.
What you’ll do:Dream and deliver digital content that turns heads, inspires your team to reach higher every single day, and helps move MSL toward unexplored heights. This is a chance to build an integrated brand reputation content engine on behalf of major healthcare brands, working closely with account, media experts, designers and analytics partners.
Here’s our promise:Give us your all, and we’ll provide the space and inspiration to go wherever you want to go. You’ll bounce ideas off of and get feedback from the industry’s best thinkers. You won’t be a part of the conversation, you’ll create it.
Core Responsibilities:
Support day-to-day social media storytelling on owned channels covering multiple content calendars and channels, combining paid and organic execution, adhering to industry best practices and client’s standards, practices and requirements
Build out best practices relevant to the account and digital storytelling as a whole (e.g., creating defined audiences, improving benchmarking, KPIs and goal setting, offering up key learnings)
Participate in creating influencer campaign concepts and plans;
Research, identify, analyze and recommend influencers for engagement
Draft materials for influencer engagement, including outreach, creative briefs and contract addendums
Useproject managementskills to track production of client deliverables
Measure and report social content and influencer campaign outcomes
Stay current on digital and cultural trends, develop internal and external POVs and how they apply to our business and work, and actively liaise with MSL’s DigitalInnovationCenter of Excellence
Proactively brainstorm against new requests and challenges. Whether it’s for a small client idea or a new business …
Title: Senior Strategist, Digital/Health
Company: MSL (Global)
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Creative Arts/Media
