Overview
Senior Wealth Advisor Jobs in San Francisco, California, USA at Citigroup Inc
Position: Senior Wealth Advisor – Irvine, CA
The Senior Product Marketing Manager’s role is to facilitate and execute Product & PR GTM (Go-to-market) strategy and day-to-day operations, perform market research and analysis, and collaborate with other marketing teams for campaign execution.
This role will lead ATL (Above The Line) and vertical market marketing and execution strategy to increase ASUS’ market share in both consumer fields. This role will assist in defining consumer Product PR marketing strategy, develop and execute demand generation programs, and create marketing tools to aid the sales process. This position will establish alignment with internal marketing, sales, and product management teams, as well as build influence across key stakeholders.
Essential Duties and Responsibilities:
• Facilitate product marketing strategy that supports organizational brand goals across the marketing and sales funnel, including increasing brand relevance, favorability, and preference.
• Establish a scalable curation process to identify opportunities across products and services that reflect ASUS’ key themes and priorities while being consistent with the brand, style, and tone.
• Work with social and digital production teams to project manage cross-channel content marketing programs and content
optimization
efforts.
• Interpret product briefs, assignments, opportunities, and cross-promotional activations aligned to the Brand Strategy and transform them into
impactful
, engaging content.
• Collaborate with internal stakeholders to manage MDF (Market Development Funds) with a focus on ROI, including the creation of MDF plans, approvals, briefing and content creation, and POE (Proof of Execution) collection / approval.
• Execute marketing plans (owned or paid) with KPIs in mind, analyze results, and optimize.
• Develop channel-wide demand generation campaigns or programs, promote to external stakeholders, and track results.
• Be knowledgeable in the hardware / product range and marketing requirements.
• Be responsible for managing the marketing budget and approval processes.
• Maintain good attendance and punctuality.
Knowledge and
Skills:
• Ability to work confidently in a rapidly changing,
fast-paced
, and
results-oriented
corporate environment where a high degree of
flexibility
is required.
• Excellent written and verbal
communication skills
in English.
Required
Qualification:
Years of
Education:
• Bachelor’s Degree (B.S. or B.A.) in related field.
Work Experience:
• 10+ years of Product / PR Marketing Experience
Working Conditions:
• Typically works in an office environment.
• Requires sitting, operating a computer keyboard, telephone, and other office equipment for extended periods.
• 20% travel (Domestic & International) to meetings, events, and conventions.
Compensation:
100,000-$160,000 annually is the estimated pay range for this role working in our Fremont or LA, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our employee
comprehensive benefits
include bonuses, me…
Title: Senior Wealth Advisor
Company: Citigroup Inc
Location: San Francisco, California, USA
Category: Marketing / Advertising / PR, Business
